TIBET TOURISM(SH:600749)2022-03-14 16:00Financial Performance - The net profit attributable to shareholders for 2021 was -8,063,864.51 CNY, with a net profit of -16,187,481.51 CNY after deducting non-recurring gains and losses[4] - The parent company's net profit for 2021 was 3,755,045.55 CNY, with retained earnings at the beginning of the year at -67,075,824.87 CNY and ending at -63,320,779.32 CNY[4] - The company decided not to distribute profits for 2021 and will not increase capital from the capital reserve[4] - The net profit attributable to shareholders of the listed company for 2021 was a loss of CNY 8.06 million, a decrease of 270.02% from a profit of CNY 4.74 million in 2020[20] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -CNY 16.19 million in 2021, compared to -CNY 25.05 million in 2020[20] - The basic earnings per share for 2021 was -CNY 0.0363, a decrease of 270.42% from CNY 0.0213 in 2020[21] - The overall gross profit margin for 2021 was 39%, showing a slight increase from the previous year[55] - The gross profit margin for the tourism sector was reported at 42.96%, reflecting an increase of 1.83 percentage points year-on-year[74] - The company incurred a net profit attributable to shareholders of -8.06 million yuan for 2021, with a net profit of -16.19 million yuan after excluding non-recurring gains and losses[57] Revenue and Growth - The company's operating revenue for 2021 was CNY 173.73 million, representing a year-on-year increase of 37.97% compared to CNY 125.93 million in 2020[20] - The company achieved an operating revenue of 173.73 million yuan in 2021, an increase of 47.9% compared to the previous year, with core tourism scenic area revenue reaching 105% of 2019 levels[55] - The total number of visitors received in 2021 was approximately 2.22 million, recovering to 105% of pre-pandemic levels, driven by improved domestic pandemic conditions and effective marketing strategies[58] - In 2021, Tibet received 41.5 million tourists, generating 44.1 billion yuan in tourism revenue, with a 3.75% increase in visitor numbers compared to 2019[40] - The company reported a total operating revenue of CNY 173.73 million for the year, representing a year-on-year increase of 37.97%[70] Marketing and Customer Engagement - The company implemented innovative marketing strategies, enhancing product systems and service quality, which contributed to effective revenue growth[27] - The company introduced a professional marketing team to better understand customer needs and develop flexible marketing strategies[28] - The company successfully launched themed activities and collaborations to increase online exposure and product availability, leading to growth in self-driving and small group tours[28] - The company is focusing on digital marketing strategies to expand its customer base, particularly targeting the East China region and utilizing platforms like Douyin and Xiaohongshu for increased exposure[109] - The company organized various themed marketing events, such as the Linzhi Peach Blossom Festival and the first Stargazing Photography Competition, to enhance brand visibility and attract visitors[59] Operational Efficiency and Cost Management - The company has implemented cost reduction and efficiency enhancement measures, including workforce management and resource allocation, to optimize operational efficiency[30] - The operating cost increased to CNY 106.57 million, up 37.46% compared to the previous year, primarily due to fixed cost amortization and new asset costs[71] - The company emphasized the need for cost control measures to enhance profitability and improve operational efficiency[153] - The company is committed to implementing cost reduction and efficiency improvement initiatives to achieve annual operational goals[154] Governance and Compliance - The company has no violations regarding decision-making procedures for external guarantees[7] - The company reported no significant risks that could affect the authenticity and completeness of the annual report[7] - The audit report issued by the accounting firm was a standard unqualified opinion[7] - The company emphasizes the accuracy, timeliness, and completeness of information disclosure, adhering to relevant laws and regulations[122] - The company actively communicates with investors through various channels, ensuring equal access to information and addressing investor inquiries[123] - The company has maintained compliance with governance standards and has not faced significant discrepancies with regulatory requirements[124] Strategic Initiatives and Future Plans - The company is focusing on developing a "Tibet Health and Leisure Tourism Destination" strategy, enhancing product offerings around natural experiences and highland wellness[52] - The company plans to integrate tourism, culture, and wellness into differentiated products to meet diverse customer needs[52] - The company plans to use CNY 34.8 million of raised funds for the enhancement of tourist attractions and digital operations[64] - The company plans to invest CNY 1 billion over the next three years for the development and expansion of tourism business, with CNY 600 million allocated for existing scenic area operations and CNY 400 million for new tourism projects[193] - The company aims to complete the construction of 1-2 5A level scenic areas and develop 1-2 new tourism projects by 2022[193] Environmental and Social Responsibility - The company has prioritized the procurement of new energy vehicles to reduce carbon emissions in its scenic areas[176] - The company has implemented a wastewater treatment system and management policies for recycling water and compliant waste disposal[174] - The company actively contributes to social responsibility by promoting stability and prosperity in border areas and protecting ethnic culture[177] - The company has signed agreements with local farmers to purchase agricultural products, boosting local agriculture[186] - The company has implemented a comprehensive waste management system in its scenic areas to prevent pollution[180] Human Resources and Management - The total number of employees in the parent company and major subsidiaries was 515, with 155 technical personnel and 36 sales personnel[159][160] - The company has established training programs for employees, including safety production and service standardization training[162] - The company has a comprehensive salary management system for directors and senior management, which is determined by the Human Resources Department and approved by the Board of Directors[143] - The company has experienced a change in its management team, with several key personnel transitions noted in the report[140] Asset Management and Financial Strategy - The company has approved the use of up to CNY 60 million of idle raised funds for cash management, with a usage period not exceeding 12 months[63] - The company is in the process of issuing shares and paying cash for asset acquisitions, which includes a fundraising plan[146] - The company has committed to enhancing infrastructure and developing new projects as part of its strategic initiatives[193] - The company plans to acquire assets from New Ao Holdings through a combination of issuing shares and cash, with a performance commitment period covering 2021, 2022, and 2023[192]