TIBET TOURISM(SH:600749)2022-03-14 16:00Financial Performance - In 2021, the net profit attributable to shareholders of the listed company was -8,063,864.51 CNY, and the net profit after deducting non-recurring gains and losses was -16,187,481.51 CNY[7]. - The parent company's net profit for 2021 was 3,755,045.55 CNY, with an undistributed profit at the beginning of the year of -67,075,824.87 CNY, ending the year with -63,320,779.32 CNY available for distribution[7]. - The company decided not to distribute profits or increase capital reserves for the year 2021, as approved by the board of directors and supervisory board[7]. - The company reported a basic earnings per share of -¥0.0363 in 2021, a decline of 270.42% from ¥0.0213 in 2020[27]. - The weighted average return on net assets was -0.7831% in 2021, down from 0.4549% in 2020, indicating a decline in profitability[27]. - The company reported a net profit attributable to shareholders of -8.06 million yuan for 2021, with a net profit of -16.19 million yuan after excluding non-recurring gains and losses[65]. - The company has accumulated 35.54 million yuan in unused raised funds, with 25.54 million yuan stored in a dedicated account and 10 million yuan in cash management products[69]. - The company’s financial expenses decreased by 136.99% year-on-year, primarily due to increased interest income from self-owned and raised funds[76]. Revenue and Growth - In 2021, the company's operating revenue reached ¥173.73 million, a year-on-year increase of 37.97% compared to ¥125.93 million in 2020[26]. - The company achieved operating revenue of CNY 173.73 million in 2021, a year-on-year increase of 37.97%[76]. - The tourism scenic area generated revenue of 141.56 million yuan, accounting for 81% of the company's total revenue, with a year-on-year growth of 51%[82]. - The tourism service segment achieved revenue of 14.23 million yuan, representing 8% of total revenue[82]. - The tourism commercial segment reported revenue of 10.50 million yuan, making up 6% of total revenue[82]. - The company reported a total of 32.46 billion domestic tourism trips in 2021, with domestic tourism revenue reaching 2.92 trillion yuan, representing a year-on-year increase of 12.8% and 31% respectively, recovering to 54% and 51% of 2019 levels[45]. - The average per trip spending for domestic tourists was 899.28 yuan, an increase of 16.2% compared to the previous year[45]. - The company received 2.22 million visitors in 2021, recovering to pre-pandemic levels, which significantly boosted revenue growth[76]. Operational Efficiency and Cost Management - The company implemented cost reduction and efficiency enhancement measures, effectively controlling labor costs and optimizing resource allocation for short-term profitable products[39]. - The operating cost for the year was CNY 106.57 million, reflecting a 37.46% increase compared to the previous year[76]. - Sales expenses amounted to 10.57 million yuan, an increase of 70% year-on-year, primarily due to the introduction of professional teams to enhance marketing capabilities[63]. - Management expenses rose to 57.09 million yuan, a 5.5% increase from the previous year, attributed to changes in fixed costs and personnel expenses[88]. - The company emphasizes the need for cost control and budget management to enhance efficiency and profitability moving forward[160]. Marketing and Product Development - The company implemented innovative marketing strategies, enhancing brand recognition and product awareness through targeted campaigns and partnerships[35]. - The product system was upgraded to meet diverse customer needs, focusing on unique highland tourism experiences and wellness offerings[37]. - The company successfully launched themed activities and collaborations to boost online exposure and stabilize tourist flow during off-peak seasons[36]. - In 2021, the company launched new experiential products such as the Yarlung Zangbo Grand Canyon deep tour and the Ali outdoor stargazing experience, enhancing the visitor experience and diversifying the product system[38]. - The company is focusing on developing a "Tibet Health and Leisure Tourism Destination" strategy, enhancing product offerings around natural experiences and highland wellness[60]. - The company plans to enhance its marketing strategies and expand its customer base through professional teams and innovative marketing approaches[77]. Corporate Governance and Management - The company’s financial report was audited by Xin Yong Zhong He Accounting Firm, which issued a standard unqualified opinion audit report[10]. - The company emphasizes the accuracy, timeliness, and completeness of information disclosure, adhering to relevant laws and regulations[130]. - The company actively communicates with investors through various channels, ensuring equal access to information and addressing investor inquiries regarding business performance[131]. - The company has established a transparent evaluation and incentive mechanism for senior management, based on annual performance assessments[176]. - The company has maintained a stable management structure with no significant changes in board members during the reporting period[143]. - The company has appointed new executives, including a president and a financial director, to strengthen its management team[156]. Social Responsibility and Environmental Initiatives - The company emphasizes environmental protection and has implemented a complete wastewater treatment system in its scenic areas, adhering to national environmental laws and regulations[187]. - During the reporting period, the company prioritized the purchase of new energy buses and vessels to reduce carbon emissions, effectively lowering pollution from tourist transport[189]. - The company actively engages in social responsibility by employing a significant proportion of local staff, contributing to local economic stability and improving living standards[191]. - The company promotes and protects minority cultures through tourism experiences that highlight local traditions, such as the "Tibetan Family 72 Hours" and "Light Luxury Hiking" activities[192]. - The company has established an ecological protection compensation mechanism to address environmental issues within its scenic areas, ensuring sustainable tourism development[193]. Future Outlook and Strategic Initiatives - The company aims to leverage regional financial policies to maximize returns on idle funds and improve asset utilization efficiency[39]. - The company plans to use a total of CNY 348 million of raised funds for various projects, including the enhancement of scenic areas and a comprehensive digital operation platform[73]. - The company plans to continue its market expansion and strategic acquisitions as part of its growth strategy[154]. - The company is committed to improving operational efficiency and profitability in response to the challenges posed by the COVID-19 pandemic[159]. - The company aims to leverage government incentives and promotional activities to boost business income during off-peak seasons[160].