aiyingshi(SH:603214)2022-04-14 16:00Dividend and Profit Distribution - The company plans to distribute a cash dividend of 2 RMB per 10 shares to all shareholders registered on the equity distribution date[5]. - The company maintains a cash dividend policy, distributing at least 20% of the annual distributable profit to shareholders, with a preference for cash dividends[158]. - The company has implemented a cash dividend policy that aligns with its articles of association and shareholder resolutions, ensuring clarity in dividend standards and procedures[163]. - The board of directors must complete the distribution of dividends within two months after the shareholders' meeting decision[162]. - In 2021, the company reported a revenue of 2,652.35 million CNY and a net profit attributable to shareholders of 73.48 million CNY, with a cash dividend proposal of 28.30 million CNY, representing 38.52% of the net profit[177]. - The company emphasized a stable profit distribution policy, with cash dividends increasing from 33.08% in 2019 to 38.52% in 2021 of the net profit attributable to shareholders[177]. Financial Performance - The company achieved a revenue of CNY 2,652,348,771.56 in 2021, representing a 17.55% increase compared to 2020[21]. - Net profit attributable to shareholders decreased by 36.97% to CNY 73,478,039.50 in 2021[21]. - The company reported a net cash flow from operating activities of -CNY 174,341,593.92, a decline of 187.33% from the previous year[21]. - Basic earnings per share fell by 37.35% to CNY 0.52 in 2021[22]. - The gross profit margin decreased by 1.27 percentage points to 30.26% compared to the previous year[59]. - The weighted average return on equity decreased by 4.00 percentage points to 7.12% in 2021[22]. - The total assets increased by 65.85% to CNY 2,837,314,192.84 at the end of 2021 compared to 2020[21]. Acquisitions and Market Expansion - The company successfully acquired Beibei Xiong, a leading maternal and infant chain brand in Central China, increasing its store count from nearly 300 to over 500[30]. - The company acquired 100% equity of Beibeixiong Maternity and Infant Chain Co., Ltd. for CNY 200,000,000.00, enhancing its market presence[61]. - The company plans to continue expanding its market presence through strategic acquisitions and product development initiatives[61]. - The company aims to enhance its market share in East and Central China while expanding into South China through a dual-brand strategy with Aiyingshi and Beibeixiong[99]. Retail Operations and Store Management - The company has established over 500 offline stores, leading the domestic mother and baby retail chain sector[53]. - The total number of retail stores reached 526 across various regions, with a total leased area of 27.27 million square meters[73]. - The company opened 47 new retail stores in 2021, expanding its footprint across various regions including Chengdu, Shanghai, and Wuhan[75][76]. - The company closed seven retail stores in 2021, including locations in Shanghai, Nantong, Wuxi, Fuzhou, Huzhou, Ningbo, and Xiamen, due to factors such as nearby new mall openings and optimizing store density[78]. - The company is focusing on optimizing its retail footprint to improve overall operational efficiency[78]. - The company is undergoing a merger and integration process for the Beibei Bear brand, with several stores in cities like Hengyang and Nanjing closing in November 2021[80]. Marketing and Sales Strategies - Online sales reached CNY 33,775.07 million, accounting for 12.73% of total revenue, with a growth of 189.88% year-on-year[31]. - The company launched an O2O new retail model, achieving a monthly compound growth rate of over 400% since its launch in March 2021[33]. - The company has expanded its marketing channels, focusing on the East China market while also entering Central, South, and Southwest China, enhancing brand influence and market scale[36]. - The marketing team utilizes a multi-channel approach, including major e-commerce platforms and self-operated channels, to enhance customer engagement and sales[53]. - The company is actively exploring new marketing channels on platforms like Douyin and Xiaohongshu, while leveraging offline resources to enhance O2O shopping experiences[45]. Risk Management and Compliance - The company has described potential risks in its report, particularly in the section discussing future development[7]. - The report emphasizes the importance of investment risk awareness regarding forward-looking statements[6]. - The company has established a complete and independent asset structure, ensuring full control over its assets without any occupation by shareholders or related parties[122]. - The company maintains an independent financial accounting department with a separate accounting system and financial management policies, ensuring independent financial decision-making[124]. - The company has conducted internal control evaluations, with no significant deficiencies reported during the reporting period[166]. Corporate Governance and Management - The company has a structured salary management system for its senior management based on their specific job roles[136]. - The company has appointed several individuals to key positions, enhancing its management team[134][135]. - The company’s governance structure includes independent oversight to ensure accountability and performance[136]. - The board held a total of 7 meetings during the year, with 1 in-person meeting and 5 conducted via a combination of in-person and communication methods[140]. - The company has seen changes in its board, with Qi Jiwei resigning as director and vice president due to personal reasons[137]. Social Responsibility and Community Engagement - The company reported a commitment to donate to the Aiyingshi Maternal and Child Care Fund in 2021[139]. - In 2021, the company donated 2.0306 million yuan to the "Aiyingshi Maternal and Infant Care Fund," bringing the total donations since 2017 to 11.1743 million yuan[186]. - The company provided assistance to 324 impoverished critically ill mothers and infants, with a total of 6.3632 million yuan in critical illness subsidies, averaging 19,600 yuan per case[186]. - The company actively engaged in social responsibility initiatives, including disaster relief donations during floods[186]. - The company has established a customer service hotline to handle consumer feedback and complaints, enhancing consumer experience and service management[184].