YLYT(SZ:002878)2022-04-21 16:00Financial Performance - The company's operating revenue for 2021 was ¥2,285,823,534.35, representing a 14.84% increase compared to ¥1,990,452,894.61 in 2020[21]. - The net profit attributable to shareholders decreased by 29.15% to ¥115,585,796.84 in 2021 from ¥163,136,298.65 in 2020[21]. - The net profit after deducting non-recurring gains and losses was ¥99,106,378.31, down 36.60% from ¥156,310,184.64 in the previous year[21]. - The net cash flow from operating activities was ¥122,197,663.23, a decrease of 17.63% compared to ¥148,355,444.78 in 2020[21]. - The total assets increased by 21.20% to ¥1,763,409,860.28 at the end of 2021 from ¥1,455,013,221.93 at the end of 2020[22]. - The net assets attributable to shareholders rose by 5.59% to ¥876,601,510.34 at the end of 2021 from ¥830,199,868.96 at the end of 2020[22]. - The basic earnings per share decreased by 29.33% to ¥0.53 in 2021 from ¥0.75 in 2020[21]. - The weighted average return on equity was 13.66%, down from 21.61% in 2020, reflecting a decrease of 7.95%[21]. - The company reported a total of ¥16,479,418.53 in non-recurring gains for 2021, compared to ¥6,826,114.01 in 2020[27]. - In 2021, the company achieved total revenue of 2.286 billion yuan, an increase of 14.84% year-on-year[48]. Market Position and Strategy - The company operates in the integrated marketing services sector, focusing on gift products and new media marketing, with major revenue streams from product sales and digital marketing services[39]. - The company has established itself as a leading player in the domestic gift product industry, although its current market share remains low, indicating significant growth potential[34]. - The new media marketing industry is experiencing rapid growth, with advertisers increasingly allocating budgets to platforms like WeChat, Weibo, and Douyin, enhancing the company's market position[34]. - The company aims to create a comprehensive marketing system that integrates new media advertising and gift product services, leveraging synergies between these two business areas[35]. - The rise of the Z generation as a major consumer group is driving demand for innovative and experiential gift products, pushing companies to adapt their marketing strategies accordingly[32]. - The company plans to leverage the momentum from the Beijing 2022 Winter Olympics to expand its market presence and develop potential clients[98]. Subsidiaries and Operations - The company has a total of 12 subsidiaries, including fully owned and controlling companies[14]. - The company added five new subsidiaries during the reporting period, including Shanghai Changrong and Hangzhou Changrong, enhancing its operational capacity[65]. - The company has established long-term partnerships with over 100 Fortune 500 companies, enhancing its market position and competitive barriers[47]. - The company has developed a one-stop enterprise e-commerce service platform, "Yuanlong Youpin," which integrates supply chain, design, and IT resources to meet the needs of thousands of supplier enterprises[40]. Research and Development - The company invested heavily in R&D and supply chain management, with total sales, management, and R&D expenses amounting to approximately ¥339.8 million, an increase of 48.01%[54]. - The company’s R&D expenses amounted to CNY 99.97 million in 2021, an increase of 15.11% compared to 2020, reflecting ongoing investment in creative design and digital marketing[69]. - The number of R&D personnel increased by 47.85% to 516 in 2021, indicating a focus on enhancing innovation capabilities[72]. - The company plans to increase R&D investment in creative products, focusing on trendy and culturally rich items, and has signed agreements with notable IPs like NBA and Universal Pictures[100]. Governance and Management - The company emphasizes independent operations, with clear separation in business, assets, personnel, finance, and institutions from its controlling shareholder[114]. - The company has established a transparent performance evaluation and incentive mechanism for its directors and senior management[111]. - The company maintains independent financial management, with a dedicated finance department and separate bank accounts[115]. - The company has a diverse board with members holding various academic and professional qualifications, including a PhD and multiple master's degrees[125][126]. - The company is committed to maintaining a diverse and qualified leadership team to drive its strategic initiatives and market expansion[127]. Risk Management - The company emphasizes the importance of risk awareness regarding forward-looking statements due to market and policy uncertainties[6]. - The company faces risks from the ongoing COVID-19 pandemic, which may impact client marketing budgets and operational capabilities[104]. - The competitive landscape in the gift and new media marketing industries is intensifying, necessitating continuous improvement in creative design and IT capabilities[105]. - The company is actively working to mitigate the risk of losing core clients by diversifying its customer base and optimizing client structure[105]. Shareholder Engagement - The company held four shareholder meetings during the reporting period, reviewing a total of 35 proposals[110]. - The company held its second extraordinary general meeting with a shareholder attendance rate of 60.16%[117]. - The third extraordinary general meeting had a higher shareholder attendance rate of 64.55%[117]. - The company reported a total shareholding of 32,329,500 shares held by the chairman, with no changes during the reporting period[118]. Corporate Social Responsibility - The company actively participated in social charity activities, donating a total of 53,100 yuan during the reporting period[172]. - The company has implemented measures to strengthen environmental supervision and management, adhering to national laws and regulations[170]. - The company has established a harmonious labor relationship, ensuring employee rights and benefits are protected[171].