
Financial Performance - The company's operating revenue for the first half of 2022 was ¥160,680,515.09, a decrease of 2.15% compared to ¥164,207,833.68 in the same period last year[24]. - The net profit attributable to shareholders was ¥11,629,803.82, reflecting a slight increase of 0.71% from ¥11,547,290.36 in the previous year[24]. - The net profit after deducting non-recurring gains and losses was ¥7,160,617.01, down 18.77% from ¥8,815,704.20 year-on-year[24]. - The net cash flow from operating activities decreased by 35.10% to ¥24,433,051.46 from ¥37,648,573.72 in the same period last year[24]. - Total assets at the end of the reporting period were ¥1,051,874,507.00, a decrease of 1.85% from ¥1,071,752,666.18 at the end of the previous year[24]. - The net assets attributable to shareholders increased by 2.52% to ¥655,290,116.83 from ¥639,157,286.99 at the end of the previous year[24]. - The basic earnings per share remained unchanged at ¥0.04, consistent with the previous year[24]. - The diluted earnings per share also remained at ¥0.04, unchanged from the same period last year[24]. - The weighted average return on equity increased to 1.80%, up from 1.64% in the previous year[24]. - Revenue for the reporting period was ¥160,680,515.09, a decrease of 2.15% compared to ¥164,207,833.68 in the same period last year, primarily due to a decline in mobile game revenue[63]. - Operating costs increased by 5.97% to ¥86,236,208.24, mainly due to depreciation from the full operation of the Leshan Cloud Data Center[63]. - Research and development expenses rose by 34.35% to ¥32,755,416.53, attributed to an increase in R&D personnel and investment[63]. - Sales expenses increased by 21.77% to ¥28,604,853.17, driven by a rise in sales personnel and greater market expansion efforts[63]. - Cash flow from operating activities decreased by 35.10% to ¥24,433,051.46, mainly due to expanded advertising business and increased accounts receivable[63]. - The net increase in cash and cash equivalents was ¥357,854.29, a significant improvement compared to a decrease of ¥59,185,394.76 in the previous year[63]. Business Segments and Strategy - The company has established a multi-driven model with three main business segments: gaming, cloud services, and digital twin & cultural tourism[32]. - The gaming segment focuses on enhancing the "Red Game" brand, with high user engagement and monetization rates, particularly for titles like "Anti-Japanese War" and "Last Cannon" which have loyal player bases[33]. - The company is actively developing new mobile games based on patriotic themes, aiming to leverage the growing popularity of "national trend" among younger consumers[34]. - The cloud services segment is expanding with the establishment of data centers, including a 20,000 m² facility in Shenzhen and a 30,000 m² center in Leshan, both meeting national A-level standards[40][42]. - The Chengdu Intelligent Computing Center project is under construction and is expected to be operational by Q4 2022, enhancing the company's cloud infrastructure in Western China[42]. - The company has formed strategic partnerships for cloud security and communication services, enhancing its offerings in the cloud market[43]. - The digital twin and cultural tourism business is being developed to integrate digital technology with the real economy, contributing to the construction of a digital China[44]. - The company is increasing its market share by collaborating with leading industry partners for game distribution, both domestically and internationally[37]. - The company is focusing on innovative game development, with new titles in the pipeline that explore Chinese cultural elements and popular entertainment themes[36]. - The company is committed to enhancing game quality and user experience through continuous upgrades and iterations of existing titles[33]. - The company is actively expanding its digital twin and cultural tourism business, leveraging R&D innovation to drive growth in various sectors[59]. Financial Strategy and Investments - The company is actively investing in cloud services and digital twin technologies to enhance its market position and respond to evolving consumer demands[100][108]. - The company has identified risks related to core personnel turnover, which could affect its competitive advantage in the gaming and cloud service sectors[97][103]. - The company is focusing on expanding its cloud service value-added business and continuously investing in digital twin and cultural tourism sectors to adapt to market changes[109]. - The company plans to enhance its management system to stabilize its core talent team and optimize talent structure, emphasizing the cultivation of technical leaders and management backbones[109]. - The company will conduct thorough feasibility and economic benefit analyses before any acquisitions to ensure alignment with its business attributes and to mitigate investment risks[110]. - The company will strengthen research and evaluation of new businesses, closely monitoring costs, return on investment, and risk levels to minimize the risks associated with new business development[110]. Regulatory Compliance and Governance - The company has committed to maintaining independence in personnel, assets, finance, organization, and business operations, ensuring no abnormal related transactions occur with listed companies[122]. - The company has undertaken to bear any tax penalties or losses incurred by Zhongqingbao Network prior to its public offering[122]. - The company guarantees not to engage in any competing business during its control period over Zhongqingbao Network, including through subsidiaries[122]. - The company has pledged to fully assume any social insurance payments required by regulatory authorities prior to its initial public offering[122]. - The company will avoid any related party transactions that may lead to conflicts of interest, adhering to relevant regulations and company bylaws[122]. - The company has committed to transferring or terminating any competing business upon request from listed companies or their subsidiaries[122]. - The company will ensure that its subsidiaries do not operate any competing businesses with Zhongqingbao Network[122]. - The company has promised to comply with the Shenzhen Stock Exchange's rules and guidelines regarding the conduct of directors[122]. - The company has made commitments regarding the independence of its operations and the avoidance of related party transactions[122]. - The company has implemented corrective measures following regulatory guidance regarding management and information disclosure issues[130]. - The company has taken measures to ensure compliance with regulatory requirements and to protect the interests of minority shareholders[130]. Shareholder Information - The total number of shares increased from 262,013,710 to 262,013,710, with no change in the overall share count[153]. - Limited sale shares increased from 800,457 (0.31%) to 1,013,618 (0.39%) after the adjustment, reflecting a change of 213,161 shares[153]. - Unlimited sale shares decreased from 261,213,253 (99.69%) to 261,000,092 (99.61%), indicating a reduction of 213,161 shares[153]. - The total number of shareholders at the end of the reporting period was 82,423[157]. - The largest shareholder, Shenzhen Baode Technology Co., Ltd., held 24,903,400 shares, representing 9.50% of the total shares[158]. - The second largest shareholder, Shenzhen Baode Investment Holdings Co., Ltd., held 19,141,478 shares, accounting for 7.31%[158]. - A total of 800,457 shares were subject to lock-up conditions, with 215,986 shares released during the reporting period[155]. - The company reported a significant increase in the number of shares held by executives, with a total of 1,013,618 shares at the end of the period[155]. - The company has implemented a stock incentive plan, with 155,000 restricted shares set to unlock over three years[155]. - There were no changes in the approval or transfer of share changes during the reporting period[156]. Market Risks and Challenges - The company faced market risks in the gaming industry due to increasing competition and changing player preferences, which could impact operational performance[94]. - The company is aware of regulatory risks in the gaming and cloud service industries, which could impact its operations if not managed properly[95][99]. - The company has not sold any major assets during the reporting period, maintaining its asset base[89]. - The company did not engage in any asset or equity acquisitions or sales during the reporting period[135]. - The company did not have any related debt or credit transactions during the reporting period[137]. - The company reported a total guarantee amount of 500 million yuan for the period, with an actual guarantee amount of 500 million yuan issued[147]. - The actual guarantee amount accounted for 0.76% of the company's net assets[147]. - There were no significant contracts or other major matters to disclose during the reporting period[148][149].