
Gaming Revenue and Market Trends - The company's main gaming revenue has declined due to the overall adjustment in the gaming market and decreased consumer willingness to spend, leading to a significant drop in gross profit for the gaming segment [7]. - In 2022, China's gaming market actual sales revenue was 265.88 billion yuan, a decrease of 30.63 billion yuan (10.33%) compared to 2021, with the domestic gaming user base declining to 664 million, marking a 0.33% drop year-on-year [12]. - The gaming industry faces market risks due to rapidly changing player preferences and high costs associated with new game development, which could impact the company's operational performance [21]. - The company is focusing on developing red-themed games, with titles like "抗战," "亮剑," and "最后一炮" already attracting a loyal player base with high engagement and payment rates [150]. - The gaming industry is transitioning from rapid growth to high-quality development, with an increasing focus on premium game content and self-developed products [145]. Cloud Services Performance - The cloud service business experienced a reduction in revenue due to a slowdown in demand from internet companies and increased supply under the "East Data West Computing" policy, resulting in decreased operating profits [7]. - The company aims to expand its cloud service business by targeting emerging industries and improving customer service capabilities to consolidate existing clients and explore new business opportunities [18]. - The cloud services revenue accounted for ¥148.05 million, representing 53.89% of total revenue, down 10.38% from ¥165.20 million in 2021 [109]. - The cloud service business's cost of sales was CNY 107.08 million, representing 68.87% of total operating costs, with a year-on-year increase of 5.23% [116]. - The company is currently developing multiple projects aimed at enhancing product competitiveness, all in the research phase [122]. Digital Twin Business Development - The global digital twin market was valued at 11.04 billion USD in 2022, with expectations to reach 26.49 billion USD by 2025, indicating a strong growth trajectory [15]. - The company is focusing on digital twin business, aiming to integrate digital technology with traditional industries such as digital winemaking, digital tourism, and digital weddings, contributing to the development of the digital economy [20]. - The company has launched several innovative products, including the immersive winemaking experience "Shen Chu Shao Fang - Winemaking Master," the first online-offline wedding product "MetaLove Yuan Xi," and the digital tourism park "Phoenix Water Park" [20]. - The digital twin sector presents market risks due to consumer perceptions and intense competition, which could affect the company's market position [31]. - The company aims to explore digital twin applications in various sectors, including education, real estate, and urban development, to empower industries with digital technology [157]. Financial Performance and Challenges - The company's operating revenue for 2022 was approximately ¥274.76 million, a decrease of 18.33% compared to ¥336.41 million in 2021 [52]. - The net loss attributable to shareholders was approximately ¥58.70 million, representing a 45.39% increase in losses from ¥40.37 million in the previous year [52]. - The total assets at the end of 2022 were approximately ¥952.42 million, a decrease of 10.17% from ¥1.07 billion at the end of 2021 [52]. - The company has acknowledged uncertainties regarding its ability to continue as a going concern due to consecutive years of negative net profits [53]. - The company reported a significant increase in non-operating losses, with a net profit excluding non-recurring items of approximately -¥65.76 million, a 103.32% increase in losses from -¥32.35 million in 2021 [52]. Regulatory and Market Risks - The company is exposed to regulatory risks in the gaming sector, as new games require approval from relevant authorities, and there is uncertainty regarding virtual asset regulations in China [23]. - The cloud services business is subject to market risks, including potential competition and declining profit margins in the IDC industry due to increased market entrants [27]. - The company acknowledges the risk of talent loss in both gaming and cloud services, emphasizing the need for effective talent management and competitive incentives [164][170]. - The company is committed to complying with government regulations to mitigate potential policy risks and ensure business legality [175]. - The company is exposed to regulatory risks in the gaming sector, as new games require approval from relevant authorities, which may lead to potential delays or inability to launch [163]. Strategic Initiatives and Future Plans - The company plans to enhance profitability by controlling marketing costs and developing more mainstream games to improve overall profitability [17]. - The company plans to focus on expanding its digital twin and cultural tourism offerings as a growth strategy moving forward [109]. - The company is focusing on optimizing its main business and enhancing core competitiveness by eliminating underperforming projects and investing in high-quality games [160]. - The company aims to enhance user experience in gaming through continuous innovation and improve cloud services to expand market share [175]. - The company is committed to maintaining a diversified product portfolio and enhancing its market presence through strategic partnerships and overseas expansion efforts [152].