Tom(SZ:300459)2022-10-26 16:00Financial Performance - The company's operating revenue for Q3 2022 was ¥406,798,274.19, a decrease of 16.12% compared to the same period last year[5]. - The net profit attributable to shareholders was ¥109,414,525.21, down 41.77% year-on-year[5]. - The net profit after deducting non-recurring gains and losses was ¥106,835,422.32, a decline of 40.61% compared to the previous year[5]. - Basic earnings per share were ¥0.03, down 40.00% from the same period last year[5]. - Total revenue for the period was CNY 1,259,347,612.30, a decrease of 10.1% compared to CNY 1,402,053,180.02 in the previous period[20]. - Net profit for the period was CNY 400,188,699.38, down 33.4% from CNY 600,474,266.26 in the previous period[20]. - The net profit attributable to the parent company shareholders decreased to ¥400.39 million from ¥600.32 million, representing a decline of approximately 33.3% year-over-year[21]. - The total comprehensive income for the period was ¥248.85 million, down from ¥622.98 million, indicating a decrease of about 60%[21]. Cash Flow and Assets - The net cash flow from operating activities was ¥375,516,053.25, representing a decrease of 47.36% year-on-year[5]. - Cash flow from operating activities generated ¥375.52 million, a significant drop from ¥713.37 million, reflecting a decline of approximately 47.4%[23]. - Cash inflow from investment activities was ¥539.37 million, a substantial increase from ¥18.34 million, marking a growth of over 2840%[23]. - Cash flow from financing activities resulted in a net outflow of ¥758.77 million, worsening from a net outflow of ¥122.83 million in the previous period[23]. - The ending balance of cash and cash equivalents decreased to ¥262.38 million from ¥479.06 million, a decline of approximately 45.3%[24]. - Cash and cash equivalents decreased to CNY 639,746,319.17 from CNY 884,922,185.36, a decline of 27.6%[18]. - Total assets at the end of the reporting period were ¥6,281,020,787.59, a decrease of 8.89% from the end of the previous year[5]. - Total assets decreased to CNY 6,281,020,787.59 from CNY 6,893,828,337.35, a decline of 8.9%[19]. Expenses and Liabilities - The company reported a significant reduction in operating costs by 71.79% to ¥69,788,051.37 due to reclassification of customer acquisition costs[10]. - Total operating costs increased to CNY 859,907,065.40, up 12.7% from CNY 762,891,690.57 in the prior period[20]. - Sales expenses surged by 324.83% to ¥341,929,201.46, primarily due to the same reclassification of costs[10]. - The company reported a significant increase in sales expenses to CNY 341,929,201.46, up from CNY 80,485,450.59, reflecting a strategic shift in marketing efforts[20]. - Research and development expenses rose to CNY 117,742,864.40, compared to CNY 104,508,397.96 in the previous period, indicating ongoing investment in innovation[20]. - Total liabilities decreased to CNY 2,440,586,419.71 from CNY 3,328,008,990.91, a decrease of 26.7%[19]. Shareholder Information - The total number of common shareholders at the end of the reporting period was 153,618[11]. - The top ten shareholders hold a total of 1,045,000,000 shares, with the largest shareholder, Shaoxing Shangyu Zhuque Equity Investment Partnership, holding 351,238,162 shares, representing 9.99%[11]. - The company reported a total of 515,027,731 restricted shares at the end of the period, down from 568,716,352 at the beginning[13]. Market and Strategic Developments - The company experienced a decline in main business revenue due to reduced advertising budgets from domestic advertisers and a general drop in mobile game advertising revenue[17]. - The net profit attributable to shareholders decreased primarily due to reduced contributions from main business revenue and increased marketing expenses[17]. - The global mobile game market revenue decreased by 12.7% year-on-year in Q3 2022, impacting the company's performance[15]. - The company is facing challenges in the European market due to the ongoing Russia-Ukraine conflict, affecting advertising revenue from these regions[17]. - The company launched a new strategy shooting game "弹弹奇妙冒险" and continued the development of new products like "汤姆猫时光快跑" and "汤姆猫闯乐园" to enhance user experience[16]. - The company is actively expanding its IP ecosystem by developing non-Tom Cat family IP games and establishing theme parks in cities like Nanchang and Yancheng[16]. - The company has implemented a second employee stock ownership plan, leading to increased management expenses this year[17].