
Financial Performance - The company's operating revenue for 2018 was CNY 410.70 million, representing a 68.83% increase compared to CNY 243.27 million in 2017[23]. - The net profit attributable to shareholders decreased by 83.93% to CNY 10.16 million from CNY 63.23 million in 2017[23]. - The net profit after deducting non-recurring gains and losses was CNY 4.66 million, down 91.94% from CNY 57.81 million in 2017[23]. - The net cash flow from operating activities increased by 116.68% to CNY 86.20 million from CNY 39.78 million in 2017[23]. - The total assets at the end of 2018 were CNY 1,772.71 million, a 19.95% increase from CNY 1,477.83 million at the end of 2017[23]. - The basic earnings per share decreased by 83.82% to CNY 0.11 from CNY 0.68 in 2017[23]. - The weighted average return on net assets fell to 0.93% from 5.90% in 2017, indicating a significant decline in profitability[23]. - The company achieved a revenue of CNY 410.70 million in 2018, representing a growth of 68.83% compared to the previous year, primarily due to the rapid expansion of its value-added telecommunications business, which generated CNY 174.48 million, a growth of 261.77%[42]. - The company’s operating profit was CNY 24.59 million, a decline of 61.01% compared to the previous year, and total profit decreased by 68.09% to CNY 20.80 million[43]. Market and Competition - The mobile gaming industry is experiencing rapid growth, leading to increased competition; failure to develop new quality games may result in a decline in market share[6]. - The company recognizes the risk of market competition affecting its performance, as the mobile gaming sector is experiencing rapid growth and increasing competition[97]. - The company aims to enhance user retention and payment rates through the development of multiple new game projects[95]. - The company plans to expand its game operations by seeking agency or co-operation opportunities for popular game products in 2019[96]. Risks and Challenges - The company faces risks related to new product development, including the need to continuously launch successful games to meet player preferences and market demands[5]. - Regulatory risks are highlighted, particularly the impact of a nine-month suspension of game approvals in 2018, which significantly affected the domestic gaming industry[9]. - The company acknowledges the risk of game product life cycles, where failure to update and promote existing games could lead to rapid revenue decline[10]. - Intellectual property risks are present, as misunderstandings regarding IP rights could result in litigation and potential product modifications[11]. - The company has implemented strict measures to mitigate intellectual property risks, including enhancing employee awareness and seeking clear cooperation agreements[100]. Acquisitions and Investments - The company acquired Zhonglian Changxiang, focusing on overseas markets, particularly in Southeast Asia, enhancing its market presence[32]. - The company reported a significant increase in equity assets by CNY 127.08 million, a growth of 1,137.99% due to multiple investments and acquisitions[33]. - The company acquired a 67% stake in Zhonglian Changxiang for CNY 502.5 million, with CNY 276.38 million already paid as of December 31, 2018[60]. - The actual net profit of Zhonglian Changxiang for 2018 was 61.0984 million yuan, exceeding the commitment of 60 million yuan, achieving a completion rate of 101.83%[117]. - The company established a wholly-owned subsidiary, Huizhou Yingleda Industrial Co., Ltd., with a registered capital of 51.1524 million yuan in September 2018[121]. Shareholder and Governance - The company reported a profit distribution plan to distribute a cash dividend of 0.20 RMB per 10 shares (including tax) to all shareholders, based on 93,340,000 shares[12]. - The company plans to distribute dividends in cash or a combination of cash and stock, with a minimum of 15% of the distributable profit for the year being allocated in cash if there are no major investment plans or cash expenditures[115]. - The company has committed to repurchasing shares in accordance with the approved plan to stabilize stock prices, adhering to relevant laws and regulations[114]. - The company has a long-term commitment to avoid engaging in competitive businesses that may conflict with its operations, ensuring compliance with the Company Law of the People's Republic of China[115]. - The company emphasizes transparency and communication with investors, ensuring their rights and interests are protected[142]. Operational Efficiency - The company established a data-driven operational system to enhance business quality and profitability, focusing on user behavior analysis and real-time data collection[38]. - The company has a total of 11 patents and 810 software copyrights as of December 31, 2018, with one new invention patent granted during the reporting period[39]. - The company has established a competitive compensation system to attract talented individuals and promote long-term development[174]. - The company plans to enhance its training system in 2019 to improve training efficiency and effectiveness[175]. Financial Management - The company reported a significant increase in revenue from third-party gaming platforms, which totaled CNY 41.55 million, reflecting a year-on-year increase of 2,352.99%[54]. - The total investment amount for the reporting period reached CNY 1,075,864,872.40, representing a 61.27% increase compared to the previous year's investment of CNY 667,102,885.02[74]. - The company has a total of 121 employees in the parent company and 126 in major subsidiaries[172]. - The total remuneration paid to directors, supervisors, and senior management during the reporting period amounted to 2.6132 million yuan[168]. Compliance and Internal Control - The company received a standard unqualified audit opinion for the financial statements for the year ended December 31, 2018[199]. - The company has maintained compliance with environmental protection regulations and is not listed as a key pollutant discharge unit[144]. - The company strictly adheres to information disclosure regulations, ensuring timely and accurate communication with shareholders[181]. - There were no significant internal control deficiencies identified during the reporting period[192].