
Financial Performance - The company's operating revenue for 2019 was ¥215,563,253.83, a decrease of 47.51% compared to ¥410,702,318.34 in 2018[24]. - The net profit attributable to shareholders was -¥225,769,171.13, representing a decline of 2,322.27% from ¥10,159,391.88 in the previous year[24]. - The net cash flow from operating activities increased by 56.35% to ¥134,767,164.80 from ¥86,195,913.20 in 2018[24]. - The total assets at the end of 2019 were ¥1,339,643,647.48, down 24.43% from ¥1,772,707,729.95 at the end of 2018[24]. - The net assets attributable to shareholders decreased by 34.33% to ¥720,069,881.08 from ¥1,096,476,531.85 in 2018[24]. - The company reported a basic earnings per share of -¥2.42, a decrease of 2,300.00% from ¥0.11 in 2018[24]. - The company reported a total profit of -200.34 million yuan, a decrease of 1063.36% compared to the same period last year[48]. - The net profit attributable to shareholders was -225.77 million yuan, down 2322.27% year-on-year[48]. - The basic earnings per share were -2.42 yuan, a decline of 2300% compared to the previous year[48]. - Total operating revenue for 2019 was 215.56 million yuan, a decrease of 47.51% compared to 410.70 million yuan in 2018[52]. Market and Competitive Landscape - The company faces risks related to new product development, including the rapid updates and player preference changes in the gaming industry[4]. - The competitive landscape in the mobile gaming industry poses a risk to the company's performance if it fails to develop new high-quality games[5]. - The company acknowledges the risk of its gaming products entering a decline phase if timely updates and marketing efforts are not maintained[9]. - The company experienced a significant decline in mobile single-player game development due to a drop in smartphone shipments starting in 2018[35]. - The company has established a leading advantage in the Southeast Asian market with multiple game products launched in Thailand and Indonesia, leveraging existing marketing and payment service channels for better overseas market penetration[38]. - The company is focusing on expanding its overseas market presence while optimizing existing resources and exploring new development opportunities[47]. - The company plans to continue exploring overseas markets, with domestic revenue from self-developed games increasing from ¥1,643.9 billion in 2018 to ¥1,895.1 billion in 2019[37]. Regulatory and Compliance Issues - Regulatory changes in the internet industry may adversely affect the company's operational performance, especially for projects conducted overseas[8]. - The company is committed to adhering to the disclosure requirements set by the Shenzhen Stock Exchange for its internet gaming business[11]. - The company has ensured compliance with relevant laws and regulations regarding the use and disclosure of raised funds, with no reported violations[97]. Research and Development - The company has a strong R&D team with extensive experience in mobile game development, enabling it to effectively respond to market demands and continuously launch quality games[42]. - Research and development expenses for 2019 were ¥23,278,409.79, a decrease of 32.79% compared to 2018, primarily due to restructuring and streamlining of R&D departments[71]. - R&D investment for 2019 was ¥23,538,846.14, which is 10.92% of operating revenue[72]. - Investment in R&D increased by 30%, focusing on new technologies and product innovations to enhance competitive advantage[130]. Shareholder and Dividend Information - The company plans to distribute a cash dividend of 0.15 RMB per 10 shares to all shareholders, based on a total of 93,340,000 shares[12]. - The cash dividend represents 100% of the total distributable profit of RMB 340,791,372.22 for the year[118]. - The cash dividend for 2018 was RMB 0.20 per 10 shares, totaling RMB 1,866,800.00, which accounted for 18.38% of the net profit attributable to shareholders[121]. - The cash dividend for 2019 is subject to approval at the annual general meeting[120]. - The cash dividend distribution for 2019 is the lowest in the last three years compared to previous years[121]. Strategic Acquisitions and Investments - The company acquired 100% of Shenzhen Youle Changxiang Technology Co., Ltd. for CNY 75.80 million on October 17, 2019[66]. - The company disposed of its 100% stake in Huizhou Yingledar Industrial Co., Ltd. for CNY 52 million on January 23, 2019[67]. - The company reported a profit of 5,309.28 million yuan for the acquisition of Zhonglian Changxiang (Shenzhen) Network Technology Co., Ltd., which fell short of the original forecast of 7,500 million yuan due to domestic restrictions on game licenses[133]. - The company acquired 67% equity of Zhonglian Changxiang (Shenzhen) Network Technology Co., Ltd. for a total investment of approximately 30,868.44 million yuan, with an actual investment of 3,282.76 million yuan, achieving a funding progress of 100.17%[99]. Operational Efficiency and Cost Management - The company aims to improve operational efficiency, targeting a 5% reduction in costs through process optimization[125]. - The company reported a significant reduction in labor costs by 89.91%, down to CNY 1.22 million from CNY 12.11 million year-over-year[64]. - Total operating costs decreased by 52.05% to CNY 82.75 million, with procurement costs accounting for 62.72% of total costs[64]. Future Outlook and Growth Strategies - The company provided a positive outlook for the next fiscal year, projecting a revenue growth of 10% to 12%[126]. - New product launches are expected to contribute an additional 200 million RMB in revenue, with a focus on innovative technology solutions[125]. - The company aims to enhance its game development capabilities and expand its market presence through self-operated, investment, and acquisition strategies[108]. - The company plans to focus on new project development to retain diverse gaming players and improve user payment rates[109]. - The company is actively pursuing market expansion strategies in Southeast Asia to mitigate domestic market challenges[136]. Management and Governance - The company has maintained a stable management team with no significant changes in the reporting period[193]. - The total remuneration paid to directors, supervisors, and senior management during the reporting period amounted to 2.6854 million yuan[199]. - The remuneration for directors and supervisors is determined by the shareholders' meeting, while senior management remuneration is decided by the board of directors[199]. - The company has not faced any penalties from securities regulatory agencies for the past three years regarding its current and former directors, supervisors, and senior management[199].