
Financial Performance - The company's operating revenue for the first half of 2022 was RMB 308,236,779.08, representing a 58.77% increase compared to RMB 194,137,288.18 in the same period last year[24]. - The net profit attributable to shareholders of the listed company was RMB 10,746,321.78, a decrease of 91.85% from RMB 131,891,299.02 in the previous year[24]. - The net profit after deducting non-recurring gains and losses was RMB 75,383,091.04, showing a significant increase of 501.62% compared to RMB 12,530,020.46 in the same period last year[24]. - Basic earnings per share decreased by 93.07% to RMB 0.07 from RMB 1.01 in the same period last year[24]. - The company reported a significant loss of RMB 89,663,028.01 from the fair value changes of trading financial assets[28]. - The company achieved operating revenue of 308.24 million yuan, a year-on-year increase of 58.77%[32]. - The net profit attributable to shareholders was 10.75 million yuan, a significant decline of 91.85% due to a fair value loss of 89.66 million yuan from stock holdings[33]. - The net profit excluding non-recurring gains and losses was 75.38 million yuan, a substantial increase of 501.62%[34]. - The company reported a significant decrease in income tax expenses by 75.18% to ¥13,084,286.30, mainly due to a reduction in deferred income tax expenses[54]. - The company's total comprehensive income for the first half of 2022 was CNY 91,209,633.17, down from CNY 178,174,729.06 in the previous year, reflecting a decline of approximately 48.9%[152]. Cash Flow and Investments - The net cash flow from operating activities was RMB 38,768,077.08, down 37.60% from RMB 62,127,169.37 in the previous year[24]. - The company's investment activities generated a net cash outflow of ¥-3,254,769.67, primarily due to the purchase of intangible assets and increased payments for equity acquisitions[54]. - The cash outflow from investing activities was CNY 18,621,198.22 in the first half of 2022, compared to CNY 13,763,512.27 in the first half of 2021, representing a 35.5% increase[157]. - The cash outflow from financing activities was CNY 65,188,371.45 in the first half of 2022, a decrease of 25.4% from CNY 87,344,871.18 in the first half of 2021[158]. - The total cash and cash equivalents at the end of the first half of 2022 stood at CNY 613,771,879.00, up from CNY 411,375,927.68 at the end of the first half of 2021[158]. Assets and Liabilities - Total assets at the end of the reporting period were RMB 1,721,332,336.70, a slight increase of 0.54% from RMB 1,712,040,228.88 at the end of the previous year[24]. - The total liabilities decreased from CNY 483,996,407.10 at the beginning of the year to CNY 410,097,442.18 as of June 30, 2022, reflecting a reduction of approximately 15.3%[146]. - The equity attributable to shareholders of the parent company increased to CNY 1,226,867,957.21 from CNY 1,171,575,610.54, showing a growth of about 4.7%[146]. - The accounts receivable increased by 33.43% to ¥98,335,107.72, mainly due to an increase in receivables from internet advertising agency services[60]. - The company's total assets as of June 30, 2022, amounted to CNY 1,721,332,336.70, slightly up from CNY 1,712,040,228.88 at the beginning of the year[146]. Market and Strategic Focus - The company shifted its focus from Taobao to Kuaishou for its self-operated business, reflecting strategic adjustments in its e-commerce operations[41]. - The company has a well-defined market strategy focusing on the rapidly growing live streaming e-commerce sector, enhancing its business model and revenue streams[51]. - The live e-commerce market is projected to exceed 4.9 trillion yuan by 2023, indicating rapid growth in the sector[38]. - The company plans to continue expanding its market presence and enhancing its product offerings to meet customer demands[78]. - The company has maintained a strong market position in Southeast Asia, leveraging early entry advantages and local partnerships to capture market share in the gaming sector[50]. Risk Management - The company has outlined potential risks and corresponding measures in its management discussion section[4]. - The company is facing risks related to new game development, market competition, and potential core personnel turnover, which could impact future performance[78][79]. - The company has implemented measures to mitigate risks associated with game product lifecycle and knowledge property rights[80][81]. - The company emphasizes information security and has implemented comprehensive risk control measures to protect user data and privacy[48]. Shareholder and Governance - The company plans not to distribute cash dividends or issue bonus shares[5]. - The controlling shareholder, Mr. Chen Yongrui, holds 37,389,369 shares, accounting for 36.75% of the total share capital, with all shares frozen[105]. - The company has not engaged in any entrusted financial management, derivative investments, or entrusted loans during the reporting period[71][72][73]. - The company did not experience any bankruptcy reorganization during the reporting period[103]. - The company has actively communicated with investors through various channels, enhancing transparency and protecting investor interests[95]. Research and Development - The company has a total of 10 patents and 825 software copyrights as of June 30, 2022, reflecting its commitment to innovation and intellectual property[50]. - Research and development investment slightly decreased by 4.01% to ¥9,326,737.45[54]. - The company aims to enhance its research and development efforts to innovate and improve its product offerings in the upcoming quarters[164]. Compliance and Reporting - The semi-annual financial report was not audited[101]. - The financial report was approved for release on August 29, 2022[180]. - The company adheres to the accounting standards and ensures that the financial statements reflect its financial status accurately[187].