Workflow
壹网壹创(300792) - 2022 Q4 - 年度财报
OnechanceOnechance(SZ:300792)2023-04-26 16:00

Financial Performance - The company's operating revenue for 2022 was ¥1,538,639,795.63, representing a 35.55% increase compared to ¥1,135,069,974.52 in 2021[19]. - The net profit attributable to shareholders for 2022 was ¥180,040,252.85, a decrease of 44.90% from ¥326,780,818.76 in 2021[19]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥148,489,536.94, down 42.73% from ¥259,289,883.79 in 2021[19]. - The basic earnings per share for 2022 was ¥0.76, a decline of 47.59% compared to ¥1.45 in 2021[19]. - The total revenue for 2022 reached ¥1,538,639,795.63, representing a year-on-year increase of 35.55% compared to ¥1,135,069,974.50 in 2021[64]. - The gross profit margin for the e-commerce service industry was 33.59%, down from 35.55% in the previous year, indicating a decline in profitability[67]. - The company's total revenue from online marketing services and distribution increased, contributing to a rise in accounts payable to ¥201,454,877, which is a 47.06% increase from ¥136,918,519[92]. - The company reported a total revenue of 1.5 billion RMB for the fiscal year, representing a 20% year-over-year growth[140]. - The company provided a positive outlook for the next fiscal year, projecting a revenue growth of 25%[140]. Cash Flow and Investments - The company's cash flow from operating activities showed a net outflow of ¥34,550,214.07, a significant decline of 225.58% compared to a net inflow of ¥27,511,568.61 in 2021[19]. - The net cash flow from operating activities turned negative at -¥34,550,214.07, a decrease of 225.58% from a positive cash flow of ¥27,511,568.61 in 2021[82]. - Investment cash inflow dropped significantly by 96.87% to ¥22,407,715.08, down from ¥716,878,208.53 in 2021[83]. - The net cash flow from investment activities was -¥249,994,733.57, a 282.42% increase in outflow compared to -¥65,372,018.63 in 2021[83]. - Financing cash inflow decreased by 91.06% to ¥97,056,216.09, down from ¥1,086,114,065.63 in 2021[84]. - The total cash and cash equivalents decreased by 153.34% to -¥474,090,134.56, compared to an increase of ¥888,748,545.35 in 2021[85]. - The company raised a total of RMB 766 million from the public offering of 20 million shares at RMB 38.30 per share, with net proceeds of RMB 689.15 million after deducting underwriting and related fees[103]. - The company also raised RMB 895.30 million from a private placement of 22,310,037 shares at RMB 40.13 per share, resulting in net proceeds of RMB 888.14 million after fees[105]. Risk Management and Governance - The company emphasizes the importance of risk awareness regarding forward-looking statements and future plans[3]. - The company has established a comprehensive internal control system to manage risks and ensure the smooth operation of business activities[128]. - The company maintains a robust corporate governance structure, ensuring compliance with relevant laws and regulations, which enhances operational transparency and accountability[126]. - The company has a clear asset ownership structure, ensuring no assets are occupied by shareholders or related parties, thus protecting company interests[130]. - The company actively engages with stakeholders to balance interests and promote sustainable development[129]. - The company has not faced any penalties from securities regulatory authorities for directors, supervisors, or senior management in the past three years[149]. - The company has not encountered any significant changes in the use of raised funds, ensuring compliance with regulatory requirements[109]. Market and Industry Trends - The e-commerce sector in China saw a total online retail sales of ¥13.79 trillion in 2022, with a year-on-year growth of 4.0%[31]. - The number of online shopping users in China reached 845 million by the end of 2022, accounting for 79.2% of the total internet users[31]. - Emerging e-commerce channels like Douyin and Kuaishou saw significant growth, with Douyin's participating merchants increasing by 86% during the "Double 11" shopping festival[33]. - The e-commerce service industry is entering a mature phase, but market concentration remains relatively low, indicating potential for increased market share for leading service providers[37]. - The company faces risks from intensified industry competition, potential pricing wars, and the possibility of brands developing their own e-commerce capabilities[38][39]. Strategic Initiatives and Future Plans - The company plans to enhance its AI technology applications in 2023, focusing on areas such as AIGC to improve efficiency and accuracy in customer service and data processing[61]. - The company aims to enhance brand management and consumer interaction through CRM management and targeted advertising strategies[50]. - The company plans to focus on new brands and deepen cooperation with existing brands, emphasizing strong marketing creativity and refined operations[119]. - The company intends to adjust its shelf e-commerce strategy by targeting low-penetration categories to capture growth opportunities[119]. - The company is considering strategic acquisitions to enhance its market position, with potential targets identified in the e-commerce sector[140]. - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2023[157]. Employee and Management Structure - The total number of employees at the end of the reporting period was 2,174, with 1,641 from major subsidiaries and 533 from the parent company[161]. - The company has a diverse management team with experience in various sectors, including e-commerce and finance[149]. - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to CNY 7.53 million[150]. - CEO Deng Xu received a pre-tax remuneration of CNY 2.84 million, the highest among the management team[150]. - The company conducted over 100 training sessions in 2022, with more than 3,000 participants, enhancing employee skills and management capabilities[163]. Corporate Social Responsibility - The company actively participated in charitable activities, donating a total of 25,000 yuan to educational assistance projects in 2022[183]. - The company contributed 300,000 yuan to support the "New Era Civilization Practice Center" project in Li Tang County, promoting local economic development[184]. - The company has maintained a strong commitment to environmental protection, adhering to national laws and regulations[182]. - The company has established a project team to support the "Rural Revitalization" strategy, enhancing local manufacturing and consumption[184].