POCO(SZ:300811)2022-04-18 16:00Financial Performance - The company reported significant growth in revenue, achieving a total revenue of 1.5 billion RMB, representing a year-on-year increase of 25%[18]. - The net profit attributable to shareholders was 300 million RMB, reflecting a growth of 30% compared to the previous year[18]. - The company's operating revenue for 2021 was ¥725,889,060.83, representing a 46.11% increase compared to ¥496,826,091.73 in 2020[22]. - The net profit attributable to shareholders for 2021 was ¥120,269,901.67, up 12.90% from ¥106,526,503.32 in 2020[22]. - The company achieved a revenue of 726 million yuan in 2021, representing a year-on-year growth of 46.11%[47]. - The company reported a total revenue of 1.5 billion RMB for the year 2021, representing a year-on-year growth of 20%[184]. - The company has set a revenue guidance for 2022, projecting a growth rate of 25% year-on-year, aiming for 1.875 billion RMB[184]. Profit Distribution - The company proposed a profit distribution plan to distribute a cash dividend of 2.00 RMB per 10 shares to all shareholders, with no bonus shares issued[5]. - The company distributed a cash dividend of RMB 2.8 per 10 shares, totaling RMB 16,128,000, and increased its total share capital to 103,680,000 shares through a capital reserve conversion[199]. Market Expansion and Strategy - The company plans to expand its market presence by entering new regions, targeting a 15% increase in market share over the next fiscal year[18]. - Future outlook indicates a strategic expansion into new markets, aiming for a 15% increase in market share over the next fiscal year[166]. - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2023[184]. - A strategic acquisition of a local competitor was completed, which is expected to increase market share by 15%[184]. Research and Development - Research and development expenses increased by 20%, focusing on new product innovations and technology advancements in magnetic materials[18]. - The company aims to launch two new product lines in the upcoming year, expected to contribute an additional 200 million RMB in revenue[18]. - The company has accumulated 105 domestic and international authorized patents as of December 31, 2021[48]. - The company plans to enhance its R&D efforts in 2022, focusing on projects such as the development of nanocrystalline powder and copper-iron co-fired multilayer chip inductors[121]. - The company has invested 100 million RMB in R&D for new technologies, focusing on sustainable materials[184]. Customer Engagement and Marketing - User data indicates a 40% increase in customer engagement through digital platforms, highlighting the effectiveness of recent marketing strategies[18]. - User data indicated an increase in active users by 15% compared to the previous year, reaching 2 million active users[184]. - The marketing strategy for 2022 will emphasize strengthening connections with end-users and increasing the proportion of high-margin products, particularly in the NPC magnetic powder core series and chip inductors[122]. Operational Efficiency - The company has established a robust supplier management system to ensure the quality and reliability of raw materials, which include pure iron, silicon, aluminum, and copper wire[43]. - The company implemented refined management upgrades to better match production with market demand, improving customer satisfaction and reducing unnecessary inventory[79]. - The company aims to enhance refined management capabilities to reduce costs and improve efficiency amid rising raw material prices, focusing on lean production and process optimization[125]. Risk Management - The company has identified key risks in its future outlook, including supply chain disruptions and market volatility, which may impact performance[4]. - The company faces risks from macroeconomic factors, including the impact of the ongoing global pandemic and geopolitical tensions, which could affect production and operational performance[126]. - To mitigate risks, the company will strengthen cash flow management and internal controls while enhancing R&D capabilities to adapt to market changes and develop new products[127]. Corporate Governance - The company has established a sound corporate governance structure, continuously improving internal management and control systems[139]. - The company strictly adheres to information disclosure regulations, ensuring timely and accurate communication with investors[146]. - The board of directors consists of 7 members, including 3 independent directors, complying with legal and regulatory requirements[142]. - The company operates independently from its controlling shareholders, maintaining a complete and independent asset and business system[149]. Employee Management - The total number of employees at the end of the reporting period was 1,255, with 1,043 in production, 30 in sales, 92 in technology, 15 in finance, and 75 in administration[195]. - The company emphasizes employee training, establishing a multi-dimensional training system for new and existing employees to enhance their skills[198]. - The company has established a comprehensive salary management system, implementing a "28-character salary mechanism" to attract and motivate talent[197]. Financial Management - The net cash flow from operating activities was negative at -¥34,468,780.38, a decline of 198.57% compared to ¥34,967,104.09 in 2020[22]. - The company’s financial management is overseen by a dedicated finance director, ensuring compliance and accuracy in financial reporting[178]. - The company reported a net interest income of RMB 491.43 million from bank deposits after deducting bank fees, with a net interest income of RMB 262.73 million for the year[112].