Olo (OLO) - 2021 Q4 - Annual Report

Financial Performance - The platform achieved over $20 billion in gross merchandise value (GMV) for the year ended December 31, 2021, reflecting a strong annual growth[32]. - Revenue increased by 51.8% for the year ended December 31, 2021, compared to 94.2% in 2020 and 59.4% in 2019, demonstrating resilience during the pandemic[46]. - Dollar-based net revenue retention exceeded 120% for the three months ending December 31, 2021, indicating robust customer loyalty and revenue growth[32]. Market Potential - Digital orders accounted for only 15.1% of total restaurant industry orders in 2021, highlighting significant growth potential in the on-demand digital commerce segment[33]. - Approximately 500 brand customers, representing around 79,000 active locations, utilized the platform as of December 31, 2021, showcasing extensive market penetration[39]. - The company serves over 500 restaurant brands, representing approximately 79,000 active locations nationwide, facilitating direct digital ordering services with nearly 100% franchisee participation[79]. Revenue Model - Subscription revenue accounted for 46.4% of platform revenue in 2021, while transaction revenue made up 53.6%, indicating a balanced revenue model[41]. - The company’s contracts typically have initial terms of three years or longer, with continuous one-year automatic renewal periods, providing visibility into forward performance[79]. Product and Service Offerings - The company began offering Customer Engagement and Front-of-House solutions in Q4 2021 following the acquisition of Wisely, Inc., enhancing its service offerings[36]. - The Olo Pay payment solution is expected to be commercially available in Q1 2022, expanding the platform's capabilities[37]. - The Dispatch module enables delivery directly from the restaurant's digital ordering program channels through a network of third-party DSPs and the brand's own couriers[61]. - The Rails module allows for operational and systems integration of aggregators and other indirect channels, enhancing multi-channel digital ordering and delivery capabilities[64]. - The Olo Pay module improves basket conversion rates by offering advanced fraud prevention, resulting in improved authorization rates for valid transactions[70]. Technology and Innovation - The company has integrated with over 200 restaurant technology solutions, providing customers significant control over their digital offerings[38]. - The research and development team is responsible for the design, development, testing, and delivery of new technologies and features, driving core technology innovation[83]. Employee Relations and Culture - The company employs 639 individuals as of December 31, 2021, with strong employee relations and no labor union representation[85]. - Olo achieved over 95% participation in its annual employee engagement survey, with significantly higher ratings in service and quality focus compared to peers[93]. - In 2021, Olo launched the "Excelsior!" new-hire orientation program, which received a cumulative satisfaction rating of 97%[100]. - Olo's remote work culture has over 65% of employees working from home prior to the COVID-19 pandemic, emphasizing employee engagement and community[94]. Diversity and Inclusion - As of December 31, 2021, Olo's workforce consisted of 60.4% men, 39.4% women, and 17.4% underrepresented ethnicities, with a goal to achieve 42% women and 18% underrepresented ethnicities by the end of 2024[86]. - The company has implemented a rigorous compensation analysis to ensure fairness across classifications such as race and gender[90]. - The Olo for Good initiative resulted in $4.9 million in grants to nine non-profits focused on DEI, food access, and environmental sustainability[105]. - Olo committed to donating 1% of its equity and joined Pledge 1% to donate 1% of product and employee time to social responsibility initiatives[106]. Competitive Landscape - Olo's competitive landscape includes major players like Grubhub, DoorDash, and NCR Corporation, with ongoing competition in various product categories[109]. Financial Risks - The company is primarily exposed to interest rate risk due to the Amended Loan Agreement with Pacific Western Bank, with interest rates sensitive to U.S. monetary and tax policies[412]. - As of December 31, 2021, the company had cash and cash equivalents amounting to $514.4 million, which also carries interest rate risk[413]. - The company has no outstanding borrowings under its credit facility as of December 31, 2021[412]. - Revenue and costs are generally denominated in U.S. dollars, minimizing foreign currency exchange risk; however, future revenue in other currencies could expose the company to exchange rate fluctuations[414]. - The company does not believe inflation has materially affected its business or financial condition, but significant inflationary pressures could harm its operations if costs cannot be offset by price increases[415].