Financial Performance - Total revenue for the year ended December 31, 2023, was HKD 220,885,000, a decrease of 8.2% from HKD 240,678,000 in 2022[4]. - Adjusted net profit for the year was HKD 22,194,000, a decline of 41.4% compared to HKD 37,876,000 in 2022[4][6]. - Basic earnings per share decreased to HKD 0.028 from HKD 0.088 in 2022[6]. - The net profit for the year ended December 31, 2023, was HKD 14.5 million, a decline of 63.2% from HKD 39.4 million in 2022[28]. - The group's profit before tax decreased to HKD 14,525,000 in 2023, down from HKD 39,431,000 in 2022, indicating a decline of approximately 63.2%[50]. - Total other income and gains decreased significantly from HKD 7,311,000 in 2022 to HKD 4,430,000 in 2023, a reduction of approximately 39.5%[44]. Revenue Breakdown - Digital advertising revenue accounted for HKD 211,534,000, representing 95.8% of total revenue, down from 95.2% in 2022[4][6]. - Revenue from digital advertising (excluding programmatic advertising) decreased from HKD 188,090,000 in 2022 to HKD 183,030,000 in 2023, a decline of about 2%[43]. - Programmatic advertising revenue fell from HKD 41,079,000 in 2022 to HKD 28,504,000 in 2023, a decrease of approximately 31%[43]. - Total customer contract revenue decreased from HKD 240,678,000 in 2022 to HKD 220,885,000 in 2023, a decline of about 8%[43]. - Revenue from digital advertising decreased to HKD 1,158,000 in 2023 from HKD 1,226,000 in 2022, representing a decline of approximately 5.5%[44]. Dividends - The company proposed a final dividend of HKD 0.012 per share, compared to no dividend in 2022[4][6]. - The company plans to propose a final dividend of HKD 7,200,000 for 2023, compared to no final dividend in 2022[49]. Financial Position - As of December 31, 2023, the group's cash and cash equivalents amounted to HKD 142.7 million, a significant increase from HKD 19.9 million in 2022[19]. - The group's debt ratio decreased dramatically to 0.4% as of December 31, 2023, compared to 31.1% in 2022, with no bank borrowings reported[19]. - Current assets increased significantly from HKD 101,344,000 in 2022 to HKD 212,736,000 in 2023, representing an increase of about 109%[32]. - Net current assets rose from HKD 41,736,000 in 2022 to HKD 176,531,000 in 2023, an increase of approximately 323%[32]. - The current ratio and quick ratio as of December 31, 2023, were both 5.9, indicating a strong liquidity position compared to 1.7 in 2022[19]. - Non-current liabilities decreased from HKD 59,513,000 in 2022 to HKD 51,631,000 in 2023, a reduction of about 13%[32]. - The equity attributable to owners of the parent increased from HKD 71,498,000 in 2022 to HKD 200,731,000 in 2023, an increase of approximately 180%[32]. Operational Insights - The competitive landscape remains challenging due to tightening monetary policy and inflationary pressures, impacting advertising spending[7]. - The company has established a diverse client base, including multinational corporations and SMEs, across various business sectors[16]. - The company continues to expand its advertising products and services, leveraging audience behavior analytics for targeted marketing[15]. - Employee costs for the year totaled HKD 100.9 million, an increase from HKD 94.7 million in 2022, reflecting a rise of approximately 6.9%[23]. - The total employee benefits expense increased to HKD 100,901,000 in 2023 from HKD 94,684,000 in 2022, an increase of approximately 6.4%[46]. - The financing costs decreased to HKD 3,766,000 in 2023 from HKD 5,626,000 in 2022, a reduction of approximately 33.0%[46]. Compliance and Governance - The company has maintained compliance with corporate governance codes as per the listing rules throughout the reporting period[61]. - The company has adopted the standard code of conduct for securities trading as per the listing rules, confirming compliance from the listing date until December 31, 2023[62]. - No repurchase, sale, or redemption of the company's listed securities has occurred from the listing date until December 31, 2023[64]. - The annual performance announcement will be published on the Hong Kong Stock Exchange and the company's website at an appropriate time[65]. Awards and Recognition - The company received multiple awards at the 8th Media Transformation Awards, recognizing its innovative use of technology in media[14]. Future Plans - The company plans to allocate approximately 44.5% of the net proceeds from its share offering, amounting to HKD 46 million, to expand and enhance its product range by 2025[21]. - The company aims to strengthen its data collection and analysis capabilities, allocating 26.3% of the net proceeds for this purpose, amounting to HKD 27.2 million, by the end of 2024[21]. Product Development - The company has not reported any significant new product developments or market expansions during the fiscal year[38].
新传企划(01284) - 2023 - 年度业绩