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香港科技探索(01137) - 2022 - 年度业绩

Financial Performance - The net profit for the year 2022 was HKD 212,200,000, a significant increase from HKD 14,300,000 in 2021[23]. - Revenue for 2022 increased by 22.3% to HKD 3,828,100,000, compared to HKD 3,130,200,000 in 2021, driven by a 45.2% growth in multimedia advertising revenue[23]. - The adjusted EBITDA for 2022 was HKD 316,400,000, up from HKD 112,700,000 in 2021[23]. - The total merchandise transaction value for 2022 reached HKD 8,276,200,000, reflecting a growth of 25.9% from HKD 6,573,100,000 in 2021[24]. - The group generated a net profit of HKD 212,200,000 in 2022, compared to HKD 14,300,000 in 2021, with adjusted EBITDA of HKD 316,400,000, up from HKD 112,700,000 in the previous year[103]. - Total revenue for the year ended December 31, 2022, was HKD 3,828,051,000, an increase from HKD 3,130,164,000 for the year ended December 31, 2021, representing a growth of approximately 22.3%[188]. - Direct merchandise sales and franchise sales revenue amounted to HKD 2,425,620,000 for the year ended December 31, 2022, compared to HKD 2,047,194,000 in the previous year, reflecting a growth of about 18.4%[188]. Market Growth and Trends - The estimated online retail sales value in Hong Kong for 2022 was HKD 34.6 billion, representing a 20.8% increase from 2021, indicating continued growth in online shopping[6]. - The online retail market in Hong Kong shows significant growth potential, with a penetration rate of approximately 25.0% in the Asia-Pacific region[44]. - The value of Hong Kong's retail industry increased by approximately 2.4% in 2022, compared to 1.9% in 2021[71]. - The value of Hong Kong's non-store retailing surged to approximately 66.0% in 2022, up from 53.4% in 2021[71]. - The company maintains a positive outlook on the growth of e-commerce in Hong Kong, particularly in online customer numbers and their purchasing frequency on HKTVmall[162]. Customer Engagement and Services - The average daily order volume increased to 49,300 orders in December 2022, up from 41,400 orders in December 2021[23]. - The number of independent customers on HKTVmall increased by 9.7% to 1,412,000 in 2022, compared to 1,287,000 in 2021[23]. - The average purchase frequency per customer increased to 5.09 times in Q4 2022, up from 4.61 times in Q4 2021[73]. - The company aims to expand its customer base and increase purchase frequency by continuously developing new product categories[58]. - The company is focused on enhancing product selection within HKTVmall to further increase customer engagement[58]. Strategic Initiatives and Innovations - The "Independent Online Store" solution was introduced in March 2023, aiming to attract new merchants and will be trialed in early April[13]. - The "Video Sales" feature allows merchants to conduct sales 24/7, utilizing existing store resources to reduce additional setup costs[16]. - The new cross-border purchasing service, Everuts, was launched to connect consumers with international buyers, ensuring payment security for both parties[18]. - Management believes that the Everuts platform represents a revolutionary innovation in global retail, despite the anticipated technical and operational challenges[20]. - The company is investing in B2C logistics infrastructure, including the construction of automated distribution centers and smart logistics fleets, to strengthen its competitive edge[32]. Future Projections and Goals - The target for total merchandise transaction value in 2023 is set between HKD 8,800,000,000 and HKD 9,200,000, representing a year-on-year growth of 6.3% to 11.1%[23]. - The company aims to achieve a total merchandise transaction amount of HKD 12,000,000,000 to HKD 15,000,000,000 by 2026, which would account for approximately 3.4% to 4.3% of Hong Kong's total retail sales value in 2022[112]. - The company plans to enhance its 3PL services by adding 144,000 square feet of distribution center space and implementing automated delivery systems[151]. - The company plans to launch its self-developed automated retail store system in Manchester, UK, by mid-2023, currently undergoing internal renovations[42]. - The company aims to improve last-mile delivery times to 8 hours under its 3PL service, with plans for faster logistics arrangements in the second half of 2023[168]. Operational Efficiency - The delivery cost percentage decreased to 11.2% in Q1 2022, then returned to 11.6% in Q2 and Q3 2022[56]. - Average daily order volume increased from 39,000 in 2021 to 49,500 in 2022, improving operational cost efficiency, while total delivery costs as a percentage of completed order total decreased from 11.8% to 11.4%[96]. - The delivery cost accounted for 20.4% of the total merchandise transaction amount in 2022, down from 22.8% in 2021[121]. - The company has established its own rapid delivery team and expanded services to nine wet markets, with plans to further expand to thirteen wet markets by 2023, covering approximately 75% of the existing customer base[117]. Challenges and Risks - In 2022, Hong Kong recorded a significant increase in online shopping fraud cases, with 8,735 incidents reported, highlighting the risks associated with online purchasing[40]. - The group anticipates 2023 to be another challenging year for retail due to various uncertainties, including interest rate environment and market volatility[144]. - The company is cautious in setting its 2023 business targets due to local economic challenges and shifts in consumer purchasing power[162].