Financial Performance - Total revenue for 2022 was RMB 1,839.0 million, a decrease of 6.5% compared to RMB 1,966.9 million in 2021[3] - Adjusted gross profit for 2022 was RMB 1,090.7 million, down 27.4% from RMB 1,501.5 million in 2021[3] - Operating loss for 2022 was RMB 1,849.7 million, representing a 159.7% increase from RMB 712.3 million in 2021[3] - Adjusted net loss for 2022 was RMB 1,548.0 million, a 199.3% increase from RMB 517.2 million in 2021[3] - The company reported a net loss of approximately RMB 1,918.9 million for the year ended December 31, 2022, compared to a net loss of RMB 815.7 million in 2021[46] - The adjusted net loss under non-HKFRS increased from RMB 517.2 million in 2021 to RMB 1,548.0 million in 2022, primarily due to increased impairment losses on receivables and significant fair value losses[49] - The company reported a total comprehensive loss of RMB 1,902,420,000 for the year 2022, compared to a loss of RMB 860,664,000 in 2021, highlighting a worsening financial position[59] Revenue Breakdown - Subscription solutions revenue for 2022 was RMB 1,292.0 million, an increase of 8.7% year-on-year, with a decrease in paid merchants by 3.1% to 99,604[5] - Smart retail revenue reached RMB 513.0 million in 2022, growing 20.4% year-on-year, with an expected increase in revenue share to nearly 50% in 2023[6] - Revenue from merchant solutions was RMB 547.3 million, a year-on-year decrease of 29.7%, with 53,855 paying merchants served, and average revenue per user down 24.5% to RMB 10,163[14] - The total gross revenue from precision marketing for merchants was RMB 10.01 billion, showing a year-on-year growth of 9.3% in the second half of 2022[14] - Subscription solutions revenue increased to RMB 1,291,676 in 2022 from RMB 1,187,826 in 2021, representing an increase of 8.7%[76] Cost and Expenses - Total sales costs increased by 60.8% from RMB 465.4 million in 2021 to RMB 748.3 million in 2022, driven by higher advertising traffic costs and operational service costs[25] - The adjusted sales cost rose from RMB 450.2 million in 2021 to RMB 719.1 million in 2022, marking a 59.7% increase[26] - Subscription solutions sales cost increased by 54.2% from RMB 338.9 million in 2021 to RMB 522.5 million in 2022, primarily due to increased operational service costs and amortization losses of intangible assets[28] - Merchant solutions sales cost rose by 78.6% from RMB 126.5 million in 2021 to RMB 225.8 million in 2022, driven by increased traffic costs and operational service costs[29] - General and administrative expenses increased by 23.6% from RMB 805.1 million in 2021 to RMB 995.4 million in 2022, largely due to rising employee costs[34] Assets and Liabilities - Total assets decreased from RMB 9,436,561 thousand in 2021 to RMB 7,970,716 thousand in 2022, a decline of approximately 15.6%[60] - Total liabilities increased from RMB 5,222,743 thousand in 2021 to RMB 5,729,670 thousand in 2022, an increase of approximately 9.7%[63] - Equity attributable to the company's equity holders decreased from RMB 4,213,818 thousand in 2021 to RMB 2,241,046 thousand in 2022, a decline of about 46.8%[62] - Cash and cash equivalents dropped from RMB 3,809,069 thousand in 2021 to RMB 1,710,103 thousand in 2022, a decrease of around 55.1%[60] Operational Highlights - The company added 115 quality ecosystem partners in 2022, with over 1,700 cloud market applications and services developed and released[7] - The company has partnered with major international media platforms like Google, Facebook, and TikTok to enhance its global presence[7] - The company launched a cash flow and new customer flow doubling plan for the restaurant industry, aiding digital upgrades post-pandemic[12] - The company’s CRM product "Xiaoke" has served over 30,000 enterprises, with paid seats exceeding 400,000[12] - The average daily live broadcast duration for top merchants reached 11 hours, with some brand merchants achieving over 200% of their GMV targets during promotional events[11] Strategic Initiatives - Continuous investment in product technology infrastructure is planned to maintain industry-leading status and develop a new digital business ecosystem through the WOS operating system[15] - The company aims to increase the proportion of revenue from large customers, targeting over 100 clients with revenues exceeding RMB 10 million and over 1,000 clients with revenues exceeding RMB 1 million by 2030[15] - The company plans to deepen international business expansion and enhance cooperation with mainstream media channels abroad[15] - The company is exploring opportunities in AI technologies, with initial applications planned in advertising, data intelligence, and user experience[15] Shareholder Information - The company did not recommend a final dividend for the year ended December 31, 2022[104] - The company’s shares have been listed on the Hong Kong Stock Exchange since January 15, 2019[68] - The annual performance announcement was published on the Hong Kong Stock Exchange and the company's website[112] - The annual report for the year ending December 31, 2022, will be sent to shareholders and published on the aforementioned websites[112]
微盟集团(02013) - 2022 - 年度业绩