Financial Performance - The company has recorded significant losses over the past two years due to the pandemic, impacting the retail sector in Hong Kong[2]. - The company's turnover for 2021 was HK$626,991,000, a decrease of 1.8% from HK$538,788,000 in 2020[166]. - Gross profit for 2021 was HK$49,960,000, resulting in a gross margin of 7.97%, down from 32.13% in 2020[166]. - The operating loss for 2021 was HK$176,786,000, with an operating margin of -28.20%[166]. - The total assets decreased to HK$699,043,000 in 2021 from HK$1,027,546,000 in 2020[166]. - Total liabilities decreased to HK$696,256,000 in 2021 from HK$858,998,000 in 2020[166]. - The company's loss for the year attributed to owners was HK$216,738,000 in 2021, compared to HK$255,734,000 in 2020[166]. - The return on equity for 2021 was -7,776.75%, indicating significant financial challenges[166]. - The Group's turnover for the year amounted to approximately HK$627.0 million, representing an increase of approximately 16.4% from HK$538.8 million in the previous year[183]. - The Group's loss for the year was approximately HK$216.1 million, an improvement from a loss of HK$258.4 million in 2020[186]. - The Group's gross profit decreased by approximately 71.1% from approximately HK$173.1 million to approximately HK$50.0 million[186]. E-commerce Development - The company aims to expand its presence by selling more beauty brands and products across over 30 marketplaces, considering the need for multiple sales teams[3]. - The company has developed its own e-commerce platform since March 2020 to cater to the unique needs of the Hong Kong market, as existing platforms were not suitable[4]. - The newly developed e-commerce platform addresses cross-border payment issues and aims to serve both local and mainland Chinese customers[5]. - Bonjour has developed a multi-system e-commerce platform named HKMall, which addresses the unique needs of local and overseas markets[20]. - The company has transitioned from primarily selling beauty products to offering a broader range of services, including online ordering systems for restaurants and digital transformation services for various industries[23]. - The platform offers zero listing fees and charges service fees based on transactions, utilizing big data for precise marketing strategies[55]. - The company launched a procurement feature and an online ordering system, integrating procurement information from various suppliers, with over 6,000 SKUs available[58]. - The Group has established a global eCommerce platform "HKMall" to serve Hong Kong merchants and overseas brands across 34 countries over 44 market platforms[192]. - The Group has implemented various new retail technologies on the "HKMall" platform to optimize the online shopping experience for customers[198]. Digital Transformation and Innovation - The company has transitioned from a traditional beauty retail business to a technology-driven model, integrating online and offline services[11]. - The company is now providing a comprehensive digital transformation service to traditional enterprises, enhancing their operational efficiency[11]. - The company believes that the future of traditional enterprises lies in digital transformation and industry innovation[9]. - The company has set a new goal of "Technology + Consumption" to drive its industry innovation efforts[9]. - The company is committed to empowering traditional enterprises with digital solutions to tap into broader market opportunities[11]. - Bonjour aims to empower traditional enterprises in Hong Kong through digital transformation technologies and implementation solutions[27]. - The company emphasizes the importance of industrial innovation and encourages traditional enterprises to start their digital transformation journey now[24]. - The company has implemented a comprehensive digital retail solution to facilitate its transition from traditional to new business models[154]. Market Trends and Challenges - The COVID-19 outbreak has led to a significant decline in tourist arrivals, prompting a shift towards online shopping[200]. - Many international retail brands are exiting the Hong Kong market or closing physical stores to focus on online sales[200]. - Physical store rental costs have become a pressure point for the retail industry[200]. - The estimated total retail sales value in Hong Kong for 2021 was HK$353 billion, an increase of 8.1% year-on-year[181]. - Online retail sales value in Hong Kong for 2021 was estimated at HK$28.6 billion, up 39.0% year-on-year, accounting for approximately 8.1% of total retail sales[181]. Strategic Partnerships and Collaborations - The company has formed strategic partnerships with various organizations to enhance its retail and e-commerce operations, including collaborations with Huawei and China Mobile Hong Kong[99]. - The company signed a cooperation agreement for STEM education expansion with Hong Kong education associations in January 2022[74]. - The Group's collaboration with the Hong Kong Trade Development Council aimed to assist exhibitors in expanding online opportunities through live streaming[117]. Corporate Social Responsibility - The group has supplied over 20 million face masks at affordable prices during the pandemic, receiving recognition as one of the listed companies fulfilling CSR in Hong Kong[107]. - The Group actively participates in charitable and environmental activities, contributing to society and supporting SMEs[140]. - The Group's commitment to corporate social responsibility is highlighted by its participation in various charitable events, such as the Pink Walk Against Breast Cancer[143]. - The Group has been recognized for its quality service through awards like the Quality E-Shop Recognition Scheme and the Trust E-shop Recognition Scheme[135]. - The Group's environmental initiatives include the ESG Rising Star (Gold) & Special Awards (Silver) from the Institute of ESG & Benchmark[141]. - The Group has been awarded the Best Listed SMEs in Asia by Forbes, showcasing its market position[136]. - The Group's charitable efforts include donations for pandemic-prevention supplies and support for local hospitals[140]. Retail Expansion and New Concepts - Bonjour has started investing in medical beauty and lifestyle beauty services, creating a new beauty industry chain[11]. - The company plans to expand into the medical beauty market, aiming to collaborate with top medical beauty teams to provide high-quality services[97]. - A new retail concept store "MEI MALL" was established, covering more than 5,000 square feet, to enhance the shopping experience[108]. - The company has successfully transitioned to a new retail model, optimizing its business and expanding online opportunities since last year[153]. - The introduction of a QR code ordering system has improved customer experience and operational efficiency[154]. Awards and Recognition - Bonjour Technology won the "Outstanding All-round Smart Retail Application Solutions" award at the "Smart Living Partnership Awards 2021" for its focus on digital new retail applications[130]. - The Group was honored with the "Best Retail Innovation – Technology Application Prize" at the 2021 Hong Kong Retail Innovation Awards, showcasing its digital transformation achievements[128]. - Bonjour Holdings Limited received the "Outstanding Listed Companies Award 2021" from the Hong Kong Institute of Financial Analysts, recognizing its digital transformation efforts[129]. - Bonjour Holdings Limited was awarded the Gold Award for the ESG Rising Star and the Special Silver Award in Environmental, Social Responsibility and Corporate Governance[121].
卓悦控股(00653) - 2022 - 年度财报