assetentities(US:ASST)2024-04-02 01:54Financial Performance - The Company reported an accumulated deficit of $5,558,315 and a net loss of $4,931,197 for the year ended December 31, 2023[39]. - As of December 31, 2023, the Company had $2,924,323 in cash and plans to initiate a sale of 621,590 shares of common stock to secure additional financing[39]. - The Company expects to have sufficient funds to carry out its planned operations through December 31, 2024, based on existing cash resources and anticipated financing[39]. Business Operations - The Company operates four Discord servers with a combined user membership of approximately 210,000 as of March 2024, focusing on investment education and entertainment[51]. - The Company has adapted to the COVID-19 pandemic by maintaining a remote-first operation, which has allowed it to continue functioning normally[64]. - As of March 2024, the company has 11 full-time employees and 28 independent contractors, with plans to hire up to 50 additional contractors[84]. - The Company has no subsidiaries as of the date of the Annual Report, and its fiscal year ends on December 31[131]. Services Offered - Subscription fees for the Discord servers range from $4.99 to $59.99, with a top tier including access to the OptionsSwing software platform priced at $120.00[51]. - The Company offers AE.360.DDM services, which include designing and managing Discord servers, with fees ranging from $497 to $5,000 depending on project complexity[58]. - The Company provides white-label marketing and content creation services, with fees expected to range from $2,000 to $50,000 based on project scope[54]. - The AE.360.DDM service is expected to grow through SEO, Facebook Ads, and targeted outreach, with anticipated organic revenue increases from its Discord communities[70]. Market Trends - The influencer marketing industry has surpassed $13 billion in market size worldwide, with Generation Z increasingly influencing consumer spending[44]. - Discord has over 150 million active users monthly as of March 2024, up from 56 million in 2019, indicating significant growth potential for community-based services[46]. - The company targets "Generation Z" users, who are increasingly seeking financial services despite lacking financial literacy, with a focus on video and social media education[66]. - The company plans to expand its customer base through social media campaigns and SEO, aiming to increase sales and revenues from Discord members and paid services[67]. Competition and Market Position - The company faces competition from various Discord servers and social media influencers, with notable competitors having member counts ranging from 116,000 to 527,000[72][74]. - The company emphasizes its competitive strengths, including a superior social influencer team and first-mover advantage in the AE.360.DDM service[76][77]. - The company does not experience significant seasonality in its sales cycle, indicating stable revenue generation throughout the year[85]. Regulatory Environment - The company is subject to evolving laws and regulations affecting online business, which could impact its operations and marketing practices[85]. - The company is subject to various regulations including the Credit Card Accountability Responsibility and Disclosure Act, which could lead to fines and increased transaction fees if compliance is not maintained[88]. - The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) impose significant data protection obligations, with penalties for non-compliance that could impact the company's operations[90]. - The company may face fines of up to €20,000,000 or 4% of total worldwide annual turnover for non-compliance with the GDPR, which applies to its data processing activities involving EU individuals[94]. - The company’s operations may be affected by various state privacy laws, including the Virginia Consumer Data Protection Act (VCDPA) and the Colorado Privacy Act, which impose additional consumer data protection requirements[91]. - The company relies on the "publisher's exclusion" to avoid being classified as an investment adviser, which would subject it to regulatory requirements[101]. - The company’s compliance with data security standards is critical to avoid liability for breaches that could adversely affect its business operations[88]. Stock and Ownership Structure - The company has a dual-class stock structure, with Class A Common Stock entitled to ten votes per share, allowing significant control by its major shareholder, Asset Entities Holdings, LLC[105]. - As of March 29, 2024, there are 6,892,381 shares of Class B Common Stock outstanding, with approximately 6.5% of total voting power held by stockholders who are not officers or directors[106]. - The private placements of Class B Common Stock raised a total of $750,000 by issuing 750,000 shares at $1.00 per share[111]. - The initial public offering (IPO) on February 7, 2023, generated gross proceeds of $7,500,000 from the sale of 1,500,000 shares of Class B Common Stock[115]. - After deducting expenses from the IPO, the net proceeds received by the company were approximately $6.6 million[115]. - The IPO Registration Statement included an additional 225,000 shares of Class B Common Stock for a maximum aggregate offering price of $1,125,000[118]. - The lock-up agreement from the IPO prevented the sale or transfer of shares for up to 12 months, affecting approximately 78.0% of common stock[120]. - The Representative's Warrant issued during the IPO allows for the purchase of 105,000 shares of Class B Common Stock at an exercise price of $6.25 per share[115]. - The underwriters' over-allotment option expired unexercised as of the date of the annual report[118]. Asset Acquisition - The Company entered into an Asset Purchase Agreement on November 10, 2023, to acquire assets related to Discord development and social media for a total consideration of $100,000 in cash and 300,000 shares of Class B Common Stock[125]. - The Company issued 177,000 shares of Class B Common Stock to the principal shareholder and 123,000 shares to three other designated individuals as part of the asset acquisition[126]. - The Company agreed to assume certain liabilities from the Sellers, including accrued liabilities and customer deposits, effective from November 10, 2023[127]. - The Asset Purchase Agreement includes mutual indemnification provisions, with a threshold of $25,000 for certain non-fundamental breaches[129]. - The net proceeds from the initial public offering are intended for investment in corporate infrastructure, marketing, and expansion of the Company's social influencer network[123]. Management and Governance - Mr. Lee will serve as the Chief Technology Officer starting November 15, 2023, with an annual salary of $100,000 and standard employee benefits[128]. - There were no changes or disagreements with accountants on accounting and financial disclosure[376].