Financial Performance - Total revenue for the year ended December 31, 2023, was HK$220.9 million, a decrease of 8.3% from HK$240.7 million in 2022[12]. - Revenue from digital advertising was HK$211.5 million, accounting for 95.8% of total revenue, down from HK$229.2 million in 2022[15]. - Adjusted net profit for the year was HK$22.2 million, a decline of 41.3% compared to HK$37.9 million in 2022[15]. - The basic earnings per share decreased to HK2.8 cents from HK8.8 cents in 2022[15]. - The Group's cash and cash equivalents amounted to HK$142.7 million, a significant increase from HK$19.9 million in 2022[47]. - The Group's gearing ratio decreased to 0.4% as of December 31, 2023, down from 31.1% in 2022, indicating a strong liquidity position[47]. - The current ratio and quick ratio were both 5.9 as of December 31, 2023, compared to 1.7 in 2022, reflecting improved financial stability[48]. - Total staff costs for the year were HK$100.9 million, an increase from HK$94.7 million in 2022, with a workforce of 232 employees[57]. - As of December 31, 2023, the Company's distributable reserves totaled HK$130,632,000, significantly up from HK$20,626,000 in 2022[94]. Dividends - The company has recommended a final dividend of HK1.2 cents per share, compared to no dividend in 2022[15]. - The Group's interim dividend for the Year was HK$500 per share, totaling HK$10 million, down from HK$600 per share in 2022[81]. - A final dividend of HK1.2 cents per share has been proposed, amounting to approximately HK$7.2 million, with no dividend paid in 2022[82]. Market Environment - The macroeconomic environment faced uncertainties and fierce market competition, impacting overall revenue performance[15]. - The resumption of global outbound travel contributed to a revival in consumption sentiment, positively influencing digital advertising spending[16]. - However, global factors such as inflation and geopolitical tensions created challenges in the second half of the year, leading to cautious consumer behavior[17]. Digital Advertising - Digital advertising remained the key revenue contributor, despite a decrease in overall advertising spending due to market conditions[15]. - The pandemic has accelerated the shift to digital advertising, which the Group aims to leverage by enhancing its digital platforms and content management systems[41]. - The Group's digital advertising initiatives are positioned as a growth engine in the advertising industry, reflecting a significant market trend[41]. - The Group offers a wide range of advertising products and services, including display banners and social newsfeeds, supported by an in-house platform team analyzing audience behavior[39]. Corporate Governance - The company is committed to corporate governance, with multiple committees in place to ensure compliance and strategic alignment[66][67]. - The independent non-executive directors bring extensive experience from various financial institutions, which is expected to strengthen the company's financial oversight[71]. - The Company has fully complied with all code provisions of the Corporate Governance Code from the Listing Date to December 31, 2023[161][163]. - The Board consists of six Directors, including three Executive Directors and three Independent Non-Executive Directors (INEDs)[170][174]. - The Company has established mechanisms to ensure independent views and input are available to the Board, including annual reviews of these mechanisms[171][176]. Management and Leadership - The CEO, Royce Lee, has over 20 years of experience in marketing and brand management, specializing in digital marketing, previously working with Nestlé and Coca-Cola[61]. - The company has a strong executive team, with members holding various qualifications including Certified Public Accountants and lawyers, enhancing corporate governance and strategic planning[65][66][67]. - The executive director, Vanessa Fan, oversees overall corporate management and advises on business strategies, contributing to the company's strategic direction[65]. - The management is responsible for shaping the corporate culture and defining the strategic direction of the Group, ensuring alignment with its purpose and values[168][172]. Awards and Recognition - The Group received multiple awards at the 8th Media Convergence Awards, including "Overall – Gold Award" for "Economic Digest" and four awards for "Weekend Weekly" in the Online Media category[36]. Future Plans and Strategies - The Group plans to strengthen the application of artificial intelligence and machine learning in its operations to better assess business performance[41]. - The Group aims to maintain stable business performance by diversifying its media brands to attract various advertising clients amid a conservative marketing budget environment[46]. - The Group continues to focus on enhancing brand visibility and driving sales through marketing campaigns[16]. Shareholder Information - As of December 31, 2023, Mr. Lee Yat Pui, Royce holds 90,000,000 shares, representing 15% of the issued voting shares[122]. - Ms. Fan Man Seung, Vanessa holds 10,500,000 shares in Emperor International, approximately 0.29% of the issued voting shares[125]. - As of December 31, 2023, New Media Lab Holdings owned 315,000,000 shares, representing 52.5% of the issued voting shares[136]. - Double Blossoms held 90,000,000 shares, accounting for 15% of the issued voting shares[138]. - The entire issued share capital of New Media Lab Holdings was held by AY Holdings, which is controlled by a private discretionary trust established by Dr. Albert Yeung[140]. Employee and Director Remuneration - Directors' emoluments are determined based on a written remuneration policy aligned with business strategy and market practices[151]. - Employee remuneration is based on individual performance, market pay levels, and includes various benefits such as discretionary bonuses and share options[152].
新传企划(01284) - 2023 - 年度财报