香港科技探索(01137) - 2023 - 年度财报

Financial Performance - Direct merchandise sales for 2023 amounted to HKD 2,393,000,000, a slight decrease from HKD 2,425,600,000 in 2022[12] - The group reported a net profit of HKD 45,321,000 for 2023, a decrease of 78.6% compared to HKD 212,204,000 in 2022[21] - Adjusted EBITDA for the year was HKD 122,717,000, down 61.2% from HKD 316,388,000 in the previous year[27] - Revenue for the year was HKD 3,811,706,000, a slight decrease of 0.4% from HKD 3,828,051,000[27] - The total gross merchandise value (GMV) reached HKD 8,423,983,000, reflecting a 1.8% increase from HKD 8,276,171,000[27] - The net profit margin for the year was 0.6%, down from 2.6% in 2022[27] - The total gross merchandise transaction value for the year 2023 was HKD 8,210,300,000, showing a slight increase from HKD 8,188,100,000 in 2022, reflecting a moderate year-on-year growth rate due to economic constraints and slow retail recovery[76] - The total gross merchandise value of completed orders increased by 1.7% to HKD 8,330,100,000 in 2023, compared to HKD 8,188,100,000 in 2022[150] - The company's revenue decreased by 0.4% year-on-year to HKD 3,811,700,000 in 2023, down from HKD 3,828,100,000 in 2022[150] Operating Expenses - Other operating expenses increased by HKD 110,600,000 to HKD 1,979,300,000 in 2023, compared to HKD 1,868,700,000 in 2022[13] - The operating expenses for the Hong Kong e-commerce segment were HKD 1,740.7 million, which is 21.2% of the total merchandise transaction value in 2023, up from 20.5% in 2022[14] - The new exploration and technology segment's main operating expenses increased to HKD 136.5 million in 2023 from HKD 76.0 million in 2022[14] - The e-commerce operation and support costs as a percentage of total gross merchandise value rose from 4.6% in 2022 to 4.8% in 2023[156] - Operating expenses for O2O store operations increased from 1.8% of total completed order GMV in 2022 to 2.4% in 2023, attributed to a shift back to point-to-point delivery services post-COVID[173] Marketing and Promotions - The company launched a large promotional campaign in November and December 2023, which included distributing cash vouchers of at least HKD 3,000 to HKTVmall users, leading to increased costs[17] - Marketing and promotional expenses represented 2.7% of the total merchandise transaction value in 2023, compared to 2.4% in 2022[14] - A marketing campaign titled "Mom Says It's Good" was launched on November 2, 2023, featuring advertisements in 58 MTR stations and distributing cash vouchers worth at least HKD 3,000 to HKTVmall users[122] - The company has initiated a significant marketing campaign, including creative advertisements covering over 50 MTR stations to promote HKTVmall[63] Customer Engagement and Expansion - The company has established a high-interaction environment through its global interactive shopping live broadcasts, enhancing community engagement with target customers[9] - The company expanded delivery services to cover remote areas, aiming to attract new customer segments[53] - The number of independent customers increased by approximately 104,000 in 2023, reaching a total of about 1,507,000 independent customers[102] - Monthly active app users increased from 1,520,000 in December 2022 to 1,680,000 in December 2023, peaking at 1,780,000 in November 2023[125] - The company aims to enhance user engagement by promoting less frequently purchased product categories and attracting new customers through strategic discounts[122] Strategic Initiatives - The company plans to seize new market opportunities with a new strategic direction[24] - The company is focusing on continuous system design improvements and store operation reviews to enhance future large-scale deployment effectiveness and efficiency[11] - The company is committed to investing in new concepts, technologies, and business developments over the next three to five years, requiring resource allocation and funding[70] - The company is focusing on strengthening its e-commerce foundation by expanding its online merchant base and diversifying product offerings[121] Product and Service Development - The company launched its first automated retail store, "in:Five," in Manchester, UK, allowing customers to pick up products via an app within minutes[149] - The company has launched a second-hand goods trading platform, "EcoMart," to encourage sustainable consumption and strengthen customer connections[65] - The company introduced a new "Display Store" model in December 2023, allowing customers to find independently operated online stores on HKTVmall's search engine[87] - The company expanded its product offerings to approximately 1,600,000 items through over 6,400 merchants and suppliers by December 2023[104] Logistics and Delivery - The company expects to enhance the efficiency of its "last mile" delivery resources through a merchant delivery program launched in the second half of 2022[16] - The "Street Market Same-Day Delivery" service now covers over 90% of HKTVmall's existing customer base, exceeding the 75% target set for 2022[87] - The third-party logistics service enabled a reduction in order-to-delivery time to 8 hours, with significant transaction growth: 198% for a small equipment merchant, 84% for a personal care merchant, and 62% for a pet merchant compared to the same period in 2022[128] - HKTVmall expanded its "last mile" delivery service to the UK, offering nearly 700,000 product choices[86] Market Challenges - The company is facing competitive pressure from domestic physical stores and online shopping platforms, necessitating the introduction of more merchants from outside Hong Kong and potentially engaging in price wars to gain market share[68] - The company is considering adjustments to its future strategies in response to changing consumer behaviors and increased competition from domestic and cross-border retail[90] Financial Health - As of December 31, 2023, cash position is HKD 573,593, a decrease of 18.7% from HKD 705,807 in the previous year[42] - Total equity attributable to shareholders is HKD 2,145,348, down 2.9% from HKD 2,208,793[42] - The number of issued shares decreased by 3.7% to 888,546 thousand shares from 923,090 thousand shares[42] - The net asset value per share increased by 0.8% to HKD 2.41 from HKD 2.39[42] Employee and Corporate Governance - The company reported a gender distribution of 38.9% male and 34.4% female among its workforce[196] - The age group distribution shows 37.1% under 30 years, 37.2% between 30-50 years, and 37.8% over 50 years[196] - 49.8% of the workforce is located outside of Hong Kong, indicating a significant geographical spread[196] - The company provides up to two days of onboarding and safety training for frontline staff[198] - The company has implemented various cybersecurity measures, including a 24-hour managed security operations center and regular security assessments by certified third parties[190]