United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment

Magnite will be the centralized ad platform for inflight personal device entertainment campaign management, measurement, and delivery reconciliation, managing bidding, sales fulfillment, delivery, and measurement for advertisers on this engaging media channel. Kinective Media gives marketers the opportunity to scale their reach across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. The airline expects its MileagePlus members will receive additional va ...