Group 1 - The 'Bring Love Home' campaign by Best Friends Animal Society aims to increase pet adoption by 6% among the 7 million Americans looking to add pets in 2024, with the goal of making all U.S. shelters no-kill by 2025 [1][2] - The campaign emphasizes the positive contributions of rescued pets to homes and includes user-generated content showcasing adopted pets [1][2] - Best Friends Animal Society has gathered data from 7,900 animal shelters and rescue groups to support the campaign's message that adopting, advocating, and donating are essential for achieving a no-kill nation [2] Group 2 - Best Friends Animal Society has reduced the number of animals killed in shelters from an estimated 17 million per year to around 400,000 last year, demonstrating its impact in the animal welfare sector [4] - The organization collaborates with over 4,700 animal welfare and shelter partners to implement lifesaving programs across the country [4] - McCann Worldgroup, the creative partner for the campaign, aims to inspire people to adopt pets through compelling storytelling and real-life examples of adopted animals [3][5]
Best Friends Animal Society Launches 'Bring Love Home' National Campaign to Help Boost U.S. Pet Adoption