3 Reasons to Buy Ulta Stock Like There's No Tomorrow

Investing isn't always rational. It seems logical that you'd want to buy a stock that's climbing. That implies it's doing well and that there's reason to be confident in its future potential. Sometimes, this is the way to go. Another way it stands out is that it offers services. Other brands all operate similar models: Luxury brands are carried in department stores, and mass brands are sold in pharmacies and supermarkets. Many brands have direct-to-consumer physical stores, a recent development in the world ...