Launched today: Infosys Aster™ - The AI-amplified marketing suite that delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth

Core Insights - Infosys has launched Infosys Aster™, a suite of AI-amplified marketing services designed to enhance brand experiences, marketing efficiency, and business growth [5] - The platform integrates advanced technologies and AI capabilities to provide real-time insights and improve customer engagement across various channels [5][6] Group 1: Engaging Brand Experiences - Infosys Aster™ utilizes technologies such as Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling to create immersive customer experiences [1] - The platform has successfully transformed engagement for clients, such as an international racing giant, by developing a holistic digital ecosystem that fosters customer intimacy [1] Group 2: Marketing Efficiency - Infosys Aster™ combines generative AI content, intelligent recommendations, and marketing insights to streamline campaign management, resulting in faster and more cost-effective marketing operations [2] - A global health-tech company leveraged Infosys Aster™ to reduce campaign management cycles across 80+ markets, leading to significant operational cost savings [2] Group 3: Business Growth Acceleration - The platform helps businesses create shared digital foundations by integrating MarTech and enterprise systems, enhancing customer lifetime value through personalized outreach [6] - Companies using Infosys Aster™ have reported up to a 50% increase in repeat buyers, a 30% improvement in marketing operation costs, and a 40% increase in sales [5] Group 4: Industry Expertise and Partnerships - Infosys Aster™ is backed by a diverse partner ecosystem and has received over 350 global awards, showcasing its industry leadership and delivery excellence [4] - The platform's capabilities are enhanced by WongDoody, Infosys' creative digital innovation agency, which focuses on experience design and immersive marketing [4] Group 5: Market Positioning and Future Outlook - Industry leaders recognize the potential of AI in marketing, emphasizing the need for strong tech capabilities combined with marketing domain expertise [8] - Infosys Aster™ positions itself as a key player in the AI-driven marketing landscape, enabling CMOs to transform marketing into a growth engine for their organizations [7][8]