Launched today: Infosys Aster™ - The AI-amplified marketing suite that delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth

Core Insights - Infosys Aster™ is launched as a set of AI-amplified marketing services aimed at enhancing brand experiences, marketing efficiency, and business growth [9] - The platform integrates various marketing technologies and enterprise systems to create shared digital foundations, enabling businesses to drive effective lead-generation campaigns and increase customer lifetime value [2][10] - Companies utilizing Infosys Aster™ have reported significant improvements, including up to 50% increase in repeat buyers, 30% reduction in marketing operations costs, and 40% increase in sales [9] Group 1: Marketing Capabilities - Infosys Aster™ leverages generative AI to deliver engaging brand experiences through advanced technologies like AR/VR/XR and digital twin CGI modeling, fostering customer intimacy [1] - The platform provides real-time recommendations based on customer behavior, helping brands capture demand and nurture repeat purchases [2] - AI-driven analytics enhance marketing effectiveness by personalizing outreach and improving lead quality [2][10] Group 2: Strategic Partnerships - Infosys collaborates with various partners, including WongDoody, to enhance customer experiences through innovative design and technology [4][12] - The partnership with smart Europe GmbH exemplifies the focus on individual customer experiences and the use of technology to create personalized journeys [4] - Insights from industry leaders emphasize the importance of partnering with service providers that combine strong tech capabilities with marketing domain expertise [3] Group 3: Business Impact - Infosys Aster™ is positioned to help businesses transform marketing into a core engine for growth, enabling CMOs to orchestrate value across the organization [11][16] - The platform's capabilities are designed to improve operational efficiencies, allowing for faster campaign management and reduced costs [10] - Companies are encouraged to embrace AI to enhance their marketing strategies and deepen customer relationships [16]