Altus Power(US:AMPS) Prnewswire·2024-06-18 11:18Core Insights - Edly, Inc. has appointed Lars Norell as Executive Chairman to enhance leadership as the company expands its funding solutions for students and college athletes [1][2] - Norell brings over 30 years of experience in capital markets and asset origination, having previously co-founded Altus Power and served in executive roles at major financial institutions [2][3] - Edly is recognized for its investor-friendly approach and innovative funding solutions, including outcomes-based lending and a new Name, Image and Likeness (NIL) funding solution for student-athletes [4] Company Overview - Edly is a fintech platform that facilitates funding solutions for students and college athletes, aiming to reshape education financing [4] - The company pioneered outcomes-based lending for private student loans, aligning interests among students, schools, and investors [4] - Edly's NILLY funding solution, co-founded by NBA champion Kendrick Perkins, has gained significant attention and provided funding for multiple athletes [4] Leadership and Growth - Lars Norell's appointment is seen as timely to leverage his extensive experience in scaling businesses and navigating capital markets [2][3] - Norell has been involved with Edly since its inception in 2019 as a non-executive director and early investor through Start Capital [2] - The company aims to capture a greater market share with its current growth in asset flow and strong team [3]