Barfresh Strengthens Executive Team with New Industry Leading Vice President of Sales

Core Insights - Barfresh Food Group Inc. has appointed Tony Grossi as Vice President of Sales to enhance its sales efforts and capitalize on growth opportunities in fiscal year 2024 and beyond [6][9] - The company aims to leverage Grossi's extensive experience in food and beverage sales to drive significant revenue gains [3][9] Company Overview - Barfresh Food Group Inc. specializes in developing, manufacturing, and distributing ready-to-blend and ready-to-drink beverages, primarily targeting the education market, foodservice industry, and restaurant chains [4] - The company's products include smoothies, shakes, and frappes, delivered in both single-serving and bulk formats, utilizing a proprietary system for on-site preparation [4] Leadership Experience - Tony Grossi brings over 25 years of experience in sales leadership, having held executive roles at Performance Foodservice Group, SK Food Group Inc., and BakeMark [3][9] - At BakeMark, Grossi successfully expanded the client base and significantly increased revenue, achieving record EBITDA during his tenure [3]