BRC Inc.: Adding This To The Watch List

Perhaps what is singularly impressive about BRC is the fact that it has taken a (let's face it) commoditized and undifferentiated coffce industry and placed a unique brand behind it. The company's founder, Evan Hafer, is a former Green Beret who founded the company in 2015 (and took it public in early 2022, which is a very quick rise from startup to major player). BRC core brand identity (BRC January 2024 Investor Presentation) IN YEAR ONE, WE'VE BUILT A $100M+ FDM BUSINESS One of the biggest growth areas f ...