JAKKS Pacific (JAKK) Partners With Aniplex for Demon Slayer

Group 1: Company Overview - JAKKS Pacific, Inc.'s global costume division, Disguise, Inc., has entered a multi-year licensing agreement with Aniplex of America for the manga series-based Demon Slayer: Kimetsu no Yaiba, covering multiple regions including North America and the U.K. [2] - The company has a 37-year legacy in the costume industry, showcasing significant global growth and strong partnerships with licensors and distributors [13] Group 2: Product Development and Market Strategy - Disguise will design, develop, and manufacture costume accessories inspired by Demon Slayer, with new styles expected to be available by 2025 [2] - JAKKS Pacific is expanding into new categories, including outdoor products and dolls, to enhance its product offerings and capitalize on licensing partnerships [6][7] Group 3: Financial Performance and Market Position - JAKKS Pacific's shares have declined 21.5% in the past year, while the industry has grown by 7.3%, indicating underperformance [9] - Despite the stock's decline, the company's international footprint and focus on licensing partnerships are expected to drive future performance [9] Group 4: Industry Context - The anime series Demon Slayer has gained widespread acclaim and has become a sensation among fans and retailers, which bodes well for JAKKS Pacific's new product line [3][4]