Beyond Meat® Expands Beyond IV Product Line with the Debut of New Beyond Sausage® at Grocery Stores Nationwide, Including at Kroger and Whole Foods Market

Core Insights - Beyond Meat has launched its fourth generation Beyond Sausage, which features improved flavor and texture while enhancing nutritional value [1][2] - The new sausage is made with avocado oil, reducing saturated fat to 2g per link, which is a 66% decrease compared to the previous version, and contains 17g of protein per serving [2][3] - The company has also introduced its first cookbook, "Serve Love," featuring heart-healthy recipes certified by the American Heart Association [3][4] Product Details - The new Beyond Sausage is designed to be juicy and meaty, made with heart-healthy avocado oil, and has a simplified ingredient list [2][3] - It has 75% less saturated fat than traditional pork sausage and is certified by the American Diabetes Association's Better Choices for Life program [2][3] - The product is available in Brat Original and Hot Italian-Style flavors, with a Mild Italian-Style flavor expected to launch later in the summer [5] Marketing and Community Engagement - Beyond Meat celebrated the launch of the new sausage by serving recipes from the cookbook to local residents in Love County, Oklahoma, and plans to continue community engagement throughout the summer [5] - The cookbook aims to make nutritious, sustainable plant-based meals more accessible and is available for free download on the Beyond Meat website [3][4] Company Overview - Beyond Meat, Inc. is a leading plant-based meat company focused on creating products that mimic the taste and texture of animal-based meat while being healthier and more sustainable [6] - The company emphasizes its commitment to health, environmental benefits, and animal welfare through its plant-based offerings [6]