Target taps Shopify to add sellers to its third-party marketplace
Target(TGT) CNBC·2024-06-24 10:19
Target is turning to Shopify to add new and trendier brands to its website.Starting Monday, the Minneapolis-based discounter said companies that work with Shopify can apply to join Target Plus, its third-party marketplace. Some of Shopify's customers are smaller or up-and-coming brands that use the e-commerce platform to build and operate a website.Target and Shopify did not disclose financial terms or the length of the deal.In an interview with CNBC, Target Chief Guest Experience Officer Cara Sylvester sai ...