3 Stocks at 52-Week Lows to Buy Before They Soar

Core Insights - The article emphasizes the importance of identifying top stocks at 52-week lows for growth opportunities, highlighting three companies that have shown strong strategic ambitions and financial performance in response to macroeconomic changes [1][3]. Company Summaries Yum China (YUMC) - Yum China is a leading restaurant company in China, with over 89% of its sales coming from digital ordering, which is a key growth driver [4]. - The company has seen a 12% annual growth in delivery sales, contributing to 38% of sales at KFC and Pizza Hut, supported by an effective delivery network and strong digital presence [4][5]. - Yum China is adapting to consumer preferences by offering both premium and affordable meal options, enhancing customer loyalty with a member base of 485 million [5][6]. Paramount (PARA) - Paramount is a media and entertainment giant that experienced a 17% increase in advertising revenue in Q1 2024, significantly driven by events like Super Bowl LVIII [6][8]. - The company reported a 14% increase in TV media advertising revenue, with sports programming contributing positively to this growth [6]. - Paramount generated $209 million in free cash flow in Q1 2024, marking an increase of over $750 million compared to Q1 2023, supported by solid advertising revenue growth and debt reduction [8]. SoFi (SOFI) - SoFi operates in the digital financial services sector, increasing its tangible book value by $608 million to $4.1 billion, indicating strong financial health [9][11]. - The company added 8.1 million new members in Q1 2024, with a 44% growth year-over-year, demonstrating effective cross-selling and member engagement [10][11]. - SoFi's overall capital ratio improved to 17.3%, well above the required 10.5%, providing a solid foundation for future growth [9].