Walmart Doubles Down on Deal Days as Consumers Seek Sales Events

Group 1 - Walmart is launching a new savings event called "Walmart Deals" from July 8 to July 11, following its recent Walmart+ Week, to compete with Amazon's Prime Day and cater to seasonal sales demand [1][2] - The new event will feature discounts on school-related items and high-cost electronics, indicating Walmart's strategy to attract consumers ahead of the back-to-school season [1] - The quick succession of events suggests a positive response to Walmart's previous initiative, aiming to maintain momentum against Amazon's upcoming Prime Day [2] Group 2 - Historically, Amazon has outperformed Walmart in sales events, with Amazon Prime Day attracting twice as many participants as Walmart+ Week last year, despite being a members-only event [3] - During Amazon's deals event, 40% of consumers made purchases, compared to only 20% during Walmart's event, indicating a significant gap in participation [4] - Walmart's strategy of having a members-only event followed by a public one may help it balance exclusivity and broader customer reach, potentially increasing membership signups while appealing to a wider audience [4] Group 3 - Other retailers, such as DoorDash and Best Buy, are also participating in seasonal sales, reflecting a broader trend of consumers concentrating spending around these events [4]