Alliance Entertainment's popmarket Partners with Tsuburaya Productions at July 2024 San Diego Comic-Con

Core Viewpoint - Alliance Entertainment Holding Corporation has announced a partnership with Tsuburaya Productions for the San Diego Comic-Con, aiming to enhance the visibility of the ULTRAMAN brand and offer exclusive collectibles to fans [1][2]. Group 1: Partnership and Event Details - The partnership will involve Alliance Retail's popmarket e-commerce site managing retail operations at the ULTRAMAN booth during Comic-Con, featuring collectibles, posters, and Blu-ray™ products [1]. - Exclusive products, including a special Blu-ray™ package and limited-edition merchandise, will be available at the ULTRAMAN booth, specifically designed for loyal fans [3]. Group 2: Brand and Market Strategy - The collaboration is part of Alliance Entertainment's strategy to increase brand awareness and cater to both new and existing fans with high-quality ULTRAMAN products [2]. - ULTRAMAN has over 50 product licenses in the US, with notable releases such as "Shin Ultraman" (2022) which grossed $32 million globally, and "Ultraman Rising," released on Netflix [2]. Group 3: Company Background - Alliance Entertainment is a global distributor specializing in music, movies, toys, and collectibles, with over 325,000 unique SKUs, including more than 57,300 exclusive items [8]. - Tsuburaya Productions, established in 1963, has a rich history in creating beloved characters and is expanding its licensing program into various global markets [5][4].