Lucid Appoints Nick Twork as Head of Global Communications

Core Insights - Lucid Group, Inc. has appointed Nick Twork as Head of Global Communications, bringing over two decades of experience in communication, marketing, and commercial strategy within the technology and automotive sectors [4][7]. - The company is preparing to start production of its first SUV, Lucid Gravity, at its advanced vertically integrated factory in Arizona [2][3]. - Lucid's flagship vehicle, Lucid Air, is positioned as a leader in performance and efficiency, starting at a price of $69,900, with the high-performance model, Lucid Air Sapphire, regarded as one of the best sedans globally [2][3]. Company Overview - Lucid is a Silicon Valley-based technology company focused on developing advanced electric vehicles (EVs) [3]. - The company's mission is to accelerate the transition to sustainable transportation and energy [3][6]. - Twork will oversee various aspects of global communications, including product, corporate, financial, and internal communications, as well as media relations and social media [5]. Leadership and Strategy - Nick Twork will report directly to Lucid's CEO and CTO, Peter Rawlinson, and will be based at the company's global headquarters in Newark, California [5]. - Rawlinson expressed confidence in Twork's ability to enhance brand awareness and support Lucid's ambitious growth plans [6]. - Twork emphasized his enthusiasm for zero-emission transportation and commitment to Lucid's mission [6].