CHEEZY RANCH FANS REJOICE! THE CHEEZ-IT® x HIDDEN VALLEY® RANCH COLLAB IS FINALLY HERE IN CRACKER FORM

Core Insights - Cheez-It and Hidden Valley Ranch are collaborating to launch a new flavor of crackers, combining Cheez-It’s cheddar flavor with Hidden Valley Ranch’s zesty taste, responding to consumer demand for ranch-flavored snacks [4][10] - The new Cheez-It x Hidden Valley Ranch Crackers will be available in stores nationwide starting July, but only for a limited time [3][10] - The collaboration aims to create a unique snacking experience that appeals to fans of both brands, leveraging the popularity of ranch seasoning among consumers [5][11] Company Overview - Kellanova, the parent company of Cheez-It, is a leader in global snacking and reported net sales of $13 billion for 2023 [8] - Hidden Valley Ranch, founded in 1954, is recognized as the original ranch dressing brand and offers a variety of ranch-flavored products for different meal occasions [9] Marketing and Sales Strategy - The launch includes a limited-time promotion with daily drops of the new crackers available for purchase online from June 25 to July 1, ahead of summer events like cookouts and road trips [11] - The marketing strategy emphasizes social media engagement, encouraging fans to follow both brands on platforms like TikTok and Instagram for updates [7]