Paper Mate® Helps Thousands Feel the Joy™ with a Movie Ticket Sweepstakes to Celebrate Disney and Pixar's Inside Out 2

Company Overview - Paper Mate is a leading writing brand with over 75 years of experience, known for its innovative writing instruments and commitment to inspiring joy [5]. - The brand is part of Newell Brands, which has a diverse portfolio of well-known consumer goods brands [5]. Marketing Campaign - To celebrate the National Day of Joy on June 26, 2024, Paper Mate is giving away 6,000 movie tickets to see Disney and Pixar's "Inside Out 2" [2][4]. - The total approximate retail value (ARV) of all prizes in the sweepstakes is $90,000 [4]. - The sweepstakes runs from June 26, 2024, to July 3, 2024, and is open to legal residents of the 50 U.S. states and D.C., aged 18 and older [4]. Product Promotion - Paper Mate's InkJoy Gel is the number one assorted gel pen in the U.S., and the brand recently expanded its InkJoy collection with the launch of the InkJoy Gel Bright! pens [4]. - The new pens are designed to enhance creative self-expression with vivid ink that stands out on both light and dark paper [4]. Collaboration with Disney and Pixar - The collaboration with Disney and Pixar for "Inside Out 2" aligns with Paper Mate's brand purpose of promoting joy and creativity [4]. - The film features a new character, Anxiety, voiced by Maya Hawke, alongside returning characters Joy, Sadness, Anger, Fear, and Disgust [5].