Workflow
Pinterest Courts Gen Z With Video Sharing Feature
PINSPinterest(PINS) PYMNTS.com·2024-06-26 12:41

Pinterest's assertions about digital engagement among members of Gen Z are borne out by the latest edition of PYMNTS "How the World Does Digital" report. The research from that report shows that Gen Z consumers engaged in 23.5 digital activities per month, compared to 9.6 per baby boomers. Video streaming, meanwhile, was the most popular type of digital activity, with nearly 60% of all consumers engaging in it at least weekly. However, roughly 70% of FinTechs also say Gen Z consumers just do not make enough ...