MINISO Opens New Paris Flagship on Champs-Elysées, Breaking Sales Record and Marking Major Step in Global Expansion Strategy

The Paris flagship, which is MINISO's largest store in Europe, marks a significant milestone for MINISO's ongoing global expansion, aligning perfectly with the brand's ambitious "Super Store" strategy. This strategic approach focuses on establishing large-format stores in key, high-traffic areas. These "Super Stores" offer customers a truly immersive MINISO experience, showcasing the brand's extensive product range across categories like household goods, cosmetics, stationery, and more. The new flagship, wh ...