eCommerce Leads Levi's D2C Growth as Online Shoppers Splurge
Levi Strauss & (LEVI) PYMNTS.com·2024-06-26 22:26
Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. Indeed, most consumers shop digitally directly from brands or retailers at least some of the time, per PYMNTS Intelligence's new study, the latest edition of "How the World Does Digital." The report digs into the digital behavior of 67,000 consumers across 11 countries that make up approximately half of the world's GDP. Plus, ...