Core Insights - MTR™ is launching its airplay tracking platform in the US after a successful beta in Canada, targeting customers who need to monitor song airplay across various radio stations [1][4] - The service aims to fill a gap in the market by providing affordable and comprehensive airplay tracking solutions, which have traditionally been limited by high costs and restricted coverage [2][5] Company Overview - Destiny Media Technologies Inc. is a pioneer in music promotional delivery services and is introducing MTR™ to set a new standard for accessibility and affordability in airplay tracking [4][6] - Play MPE® is the company behind MTR™, focusing on empowering artists and music professionals with innovative solutions in the digital age [6] Product Features - MTR™ offers comprehensive coverage by tracking data from a wide network of radio stations, providing insights into song performance across diverse markets and demographics [3] - The platform features affordable pricing plans, making it accessible to artists and professionals without compromising quality or accuracy [3] - Real-time reporting capabilities allow users to access data and analytics instantly, enabling them to adapt strategies and optimize campaigns effectively [3] Market Strategy - The initial market entry is focused on smaller, underserved customers in the US, with plans for long-term growth through enterprise solutions and global expansion [5] - The company aims to break down barriers to access crucial airplay data, allowing clients to make informed marketing decisions and enhance their market impact [5]
Destiny Media Technologies Inc. Launches Revolutionary Airplay Tracking Service MTR in the United States