Happiness Starts Here: JOANN Rebrands as “JO-AND” in New Campaign Focused on the Joy of Creating

Core Insights - JOANN is launching a new brand campaign titled "JO-AND," aimed at inspiring creativity and connection among customers, particularly targeting younger demographics [5] - The company emphasizes the joy of the creative process and aims to raise awareness of its extensive product offerings, which include over 100,000 SKUs across various categories [6][4] - JOANN has marked down more than 15,000 items to make creativity more accessible to customers [6] Company Overview - JOANN has been in business for over 80 years, operating more than 800 stores across 49 states and employing 18,000 team members [3][4] - The company is recognized as a leader in sewing and fabrics, with a significant presence in the arts and crafts market [4] Community Engagement - JOANN encourages customers to create for themselves and others, promoting a culture of giving through various charitable initiatives [7] - The company has partnered with organizations like Children's Miracle Network and St. Jude Children's Research Hospital, raising over $3.6 million since 2021 for mental health resources for youth [7]