Western clothing craze sends sales of denim dresses and skirts soaring, Levi Strauss says
Levi Strauss & (LEVI) CNBC·2024-06-28 13:02
LEVI Jeff Greenberg | Universal Images Group | Getty Images Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. "The growing popularity of Western wear is at an all-time high," CEO Michelle Gass told analysts Wednesday night after the California-based retailer's latest earnings report for the quarter ended in May. Beyond Beyoncé's chart-topping "Cowboy Carter" album, the increased ubiquity of Western style has also been tied to a fashion line unveiled by Louis Vuitto ...