E.l.f. To Sell Physical Beauty Products on Roblox

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, Walmart began selling physical goods on Roblox. The move is part of "e.l.f. UP!," an immersive experience launched in November, which has drawn 12 million total visits on Roblox, the beauty brand said. In April, Walmart (WMT) began selling physical goods on Roblox. Do you have a news tip for Investopedia report ...