Marriott International Digital Transformation Strategies Report 2024: Accelerators, Incubators, and Other Innovation Programs

Company Overview - Marriott International is a global licensor, franchisor, and operator of hotels, timeshare, residential, and other lodging properties, with brands including The Ritz-Carlton, JW Marriott, Sheraton, and Westin among others [2] - The company operates in two reportable business segments: US & Canada and International [2] Digital Transformation Strategy - Marriott is leveraging emerging technologies such as augmented reality, AI, IoT, cloud, big data, and robotics to achieve operational efficiency and enhance customer experience [4] - The company is transforming into a data-driven organization using the Snowflake data platform [4] - In 2024, Marriott selected Oracle Fusion Cloud Human Capital Management platform to manage its workforce and support associate growth [4] Technology Initiatives and Investments - The company's technology initiatives are detailed with insights into technology themes, objectives, and benefits, providing a clear understanding of strategic intent [3] - Marriott's estimated ICT budgets and major ICT contracts highlight its financial commitments and priorities in advancing technological infrastructure [3] Partnerships and Innovation Programs - Marriott has a network of partnerships, investments, and acquisitions, including collaborations with companies like Oracle, Snowflake, and Amadeus [6] - The company is involved in accelerators, incubators, and other innovation programs to drive technological advancements [6] Key Insights - The report provides comprehensive insights into Marriott's tech operations, strategies, innovation initiatives, and technology themes under focus [5] - It also covers details of product launches, partnerships, and investment strategies [5]