Roblox (RBLX), e.l.f. Beauty Team Up to Test Real-World Commerce

Roblox (RBLX) announced an expansion of its collaboration with e.l.f. Beauty (ELF) , making the latter the first beauty brand to test real-world commerce on the platform. This initiative aims to engage ELF's growing community in Roblox, which has accumulated more than 12 million visits and aligns with the brand's mission to bring beauty to every eye, lip and face. These innovations are expected to boost the company's daily active users (DAUs) and total hours engaged in the upcoming quarters. Shares of RBLX ...