Tractor Supply Cancels DEI And Returns To Its Fundamental Retail Mission

Tennessee-based Tractor Supply Company, which claims to be the nation's largest rural lifestyle retailer and ranked number 32 in the National Retail Federation's Top 100 retailer list in 2023, just ignited a firestorm of controversy in some circles as it sought to avoid one in others. Tractor Supply reacted post-haste after Robby Starbuck, with some 500,000 followers on X, launched a campaign on June 6 calling for a boycott of Tractor Supply. He and his team determined the company's existing DEI and ESG pol ...