Canadian Red Cross and Walmart Canada launch annual giving campaign

Campaign Overview - The Canadian Red Cross, in collaboration with Walmart Canada, has launched its annual giving campaign in July 2024, inviting customers to donate at checkout in stores and online at Walmart ca [1] - Walmart is contributing $1 million to kick off the campaign, with funds aimed at providing disaster relief, including emergency lodging, clothing, food, and personal items for those affected by emergencies in Canada [1] Walmart's Contributions and Partnership - Walmart Canada and the Walmart Foundation have supported domestic emergencies over the past year, including donations to the 2023 Alberta Wildfires Appeal and the 2023 Nova Scotia & Atlantic Canada Wildfire Appeal [2] - Walmart Canada is the largest corporate partner of the Canadian Red Cross, having raised over $70 million in the past 21 years through contributions from associates and customers [2] Statements from Key Figures - Amy Avis, Chief of Emergencies at the Canadian Red Cross, emphasized the importance of Walmart Canada's support in providing food, shelter, clothing, and essential supplies to Canadians during emergencies [3] - Rob Nicol, Vice President of Communications and Corporate Affairs at Walmart Canada, highlighted the increasing frequency and complexity of emergencies in Canada and the critical role of Walmart's support in disaster preparedness and community recovery [3] About the Canadian Red Cross - The Canadian Red Cross is part of the International Red Cross and Red Crescent Movement, dedicated to helping people and communities in Canada and globally before, during, and after disasters [4] About Walmart's Philanthropy - Walmart org represents the philanthropic efforts of Walmart and the Walmart Foundation, focusing on addressing key social and environmental issues and fostering systemic change [5] About Walmart Canada - Walmart Canada operates over 400 stores nationwide, serving 1 5 million customers daily, with its online store, Walmart ca, also receiving 1 5 million daily visits [6] - With more than 100,000 associates, Walmart Canada is one of Canada's largest employers and a top 10 most influential brand, having raised and donated over $750 million to Canadian charities since 1994 [6]