Happy Belly Food Group Expands Its CPG Offering with New Flavour, Retail, and Distribution for Its LumberHeads Popcorn

Core Insights - Happy Belly Food Group Inc. has launched a new gluten-free, dairy-free, and peanut-free White Cheddar flavor under its CPG brand LumberHeads, catering to consumers with dietary restrictions and those seeking healthier snack options [1][5] - The company is focused on organic brand growth and has reported steady and predictable growth in the first half of 2024, driven by a sales-oriented approach within its CPG vertical [1][5] - Happy Belly aims to expand its retail distribution network and increase the number of locations for its products, indicating a strategic push for market growth [1][5] Company Overview - Happy Belly Food Group Inc. is recognized as a leading consolidator of emerging food brands, with a focus on innovative and health-conscious snack options [3][5] - LumberHeads was created to address the demand for plant-based snack alternatives, emphasizing quality ingredients and community feedback in its product development [7]