Gen Launches Scam Artists to Highlight Emotional Toll of Cybercrime Through Creative Artwork

Group 1: Core Insights - Gen has launched the Scam Artists campaign to visually demonstrate the emotional impact of cybercrime through art, in collaboration with psychologist Lee Chambers [4][6] - The campaign aims to raise awareness about the need for proactive online protection to maintain control and confidence in the digital world [4][6] - The research conducted by Gen in March 2024 among 1,000 people revealed that 69% of Americans believe they could be vulnerable to cybercrime [3][8] Group 2: Emotional Impact and Responses - Victims of cybercrime experienced significant emotional responses, with anger (56%) and stress (51%) being the most common feelings reported [8] - The study utilized EEG headsets to monitor brain reactions of victims, showing a transition from anxiety and stress to relaxation when introduced to cyber protection solutions [5][7] - Understanding optimism bias is crucial, as nearly two-thirds (63%) of respondents agreed it would make them more likely to consider cybersecurity measures [8] Group 3: Company Overview - Gen is a global leader in digital safety, providing solutions through its brands such as Norton, Avast, and LifeLock, serving nearly 500 million users in over 150 countries [6][9] - The company blocked more than 14 billion cyberattacks last year, emphasizing its commitment to helping individuals feel confident in engaging with the digital world [6][8]